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RTV Drenthe (@rtvdrenthe) is a regional news broadcaster from the Netherlands that publishes news, interviews and series such as Rate de Keet on YouTube. The channel has about 60,600 subscribers, a median of roughly 3,200 views per video and posts around 50 videos a year. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book RTV

Regional Dutch news audience in Drenthe with steady daily uploads

  • About 60,600 subscribers and roughly 3,200 median views per video
  • 50 uploads in the last 90 days, with Shorts making up 34 percent of output
  • Rate de Keet episodes reached up to 10,000 views and a single item drew over 127,000
Best forlocal awareness campaignspublic service and community messagingregional retail or event promotion
Watch forAudience is concentrated in one province, and news context makes brand adjacency sensitive.

Brand fit report

Content

Topics, IAB taxonomy
News60%
Society25%
Sports15%
Formats
news clips, short vertical news, long-form documentary style series
Tone
informative, playful
Language
Dutch
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 60 seconds for news shorts, 8 to 14 minutes for Rate de Keet episodes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment60/100
Positive share of 50 comments
Engagement0.8%
Likes and comments per view on recent videos
Audience asks aboutwhat is happening in Drenthelocal transport and infrastructure decisionslocal events and sports results
Age
15%18-24
20%25-34
25%35-44
40%45+
Gender
50%women
50%men
Countries
Netherlands95%
LanguagesDutch 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicsmedium

Family friendly
Coverage of a cyber incident and a regional political debate on the Nedersaksenlijn rail project; a crime story about the Weiteveen murder case appears in the recent videos.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube61k3.2k50
Instagram–––
TikTok–––

Benchmark score: 49 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers7 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform12 / 20

Recent videos

Last three uploads, latest today.

Altijd op de hoogte blijven van wat er speelt in Drenthe? 🤩 Hier vind je het laatste nieuws, opvallende verhalen en nog veel meer! Van actuele nieuwsvideo’s tot boeiende interviews, van spraakmakende Shorts tot series als Rate de Keet en Sjaan op de Baan. 🙌 Tip voor de redactie? Mail naar redactie@rtvdrenthe.nl of stuur ons een appje naar 06 51 56 88 86 📲
RTV Drenthe's own profile description on YouTube

Are you RTV Drenthe? Claim or remove this profile.

About RTV Drenthe

RTV Drenthe is the regional broadcaster for the province of Drenthe in the Netherlands. Its YouTube channel publishes news clips, interviews, sports coverage and the series Rate de Keet and Sjaan op de Baan, with about 50 uploads over the past year. Most videos are short news items under two minutes, while series episodes run longer.

The channel draws a Dutch-speaking audience that is mostly local to Drenthe. Based on channel data, the audience is estimated to skew toward adults over 35, though this is an estimate and not verified audience data. Median views sit around 3,200 per video, and a few stories have reached far higher.

Sponsored integrations are estimated at $150 to $250 per video, based on the rule of $20 to $35 per 1,000 median views for long-form channels. That is a CPM of $20 to $35, compared with typical paid ad CPMs of $10 to $30. Brands targeting Drenthe residents with a news-adjacent tone should consider booking here.

Written from RTV Drenthe's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. RTV Drenthe can edit or remove this page at any time.

Questions about RTV

How much does RTV Drenthe charge for a sponsored video?

Estimated sponsored integration rates are $150 to $250 per video, based on median views of about 3,200 and a CPM of $20 to $35 for long-form content. Exact rates depend on format and scope and are not published on the channel.

What does RTV Drenthe post about on YouTube?

The channel posts Dutch regional news, local interviews, sports coverage and the series Rate de Keet and Sjaan op de Baan. Most items are short news clips, with Shorts making up about a third of uploads.

How do I contact RTV Drenthe for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, and the channel's public contact is listed on its YouTube page for editorial tips.

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