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Ruby Gyang (@rubygyang) is a Nigerian artist, performer and author who posts music, soul wellness talks and interview conversations on YouTube. The channel has about 1,500 subscribers and a median of 111 views per video, uploading roughly four videos a year. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book Ruby

Engaged Nigerian soul-wellness audience for mental health and music brands

  • About 1,540 subscribers with 150,975 lifetime views across 65 videos
  • Median of 111 views per video, with a top-decile video reaching 559 views
  • Long-form interview episodes average over 30 minutes and hold viewers through discussion
Best formental wellness productsmusic releases and live events
Watch forSmall channel with low median views and no recent sponsorship history; reach is modest.

Brand fit report

Content

Topics, IAB taxonomy
Music45%
Health30%
Books and Literature10%
Business and Finance15%
Formats
short-form music clips, long-form interview conversations, talk show episodes, live streams
Tone
reflective, warm
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 60 seconds for Shorts, 25 to 90 minutes for long-form conversations

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment85/100
Positive share of 30 comments
Engagement6.5%
Likes and comments per view on recent videos
Audience asks abouthow to recognize high-functioning depressionhow to heal from depression without therapywhat the songs on the FREE EP are about
Age
25%18-24
40%25-34
25%35-44
10%45+
Gender
60%women
40%men
Countries
🇳🇬 Nigeria55%
🇺🇸 United States15%
🇬🇧 United Kingdom10%
Other20%
LanguagesEnglish 90%Hausa 10%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugsmedium
Violencelow
Politicslow

Family friendly
Recent long-form conversations discuss addiction and recovery, for example 'From Struggle to Strength: Triumph Over Addiction and Life's Battles.'

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.5k1111

Benchmark score: 10 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers9 / 50
Activity Uploads in the last 90 days1 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 21 days ago.

Ruby Gyang is an award-winning Nigerian creative — artist, performer, and author — whose work spans music, soul wellness, and creative enterprise. Over fourteen years, Ruby lived with depression in its many forms — from postpartum to chronic to high-functioning — navigating it largely in silence, in a culture that had no language for what she was carrying. The healing took five years of deliberate, unglamorous work. She is the author of Goodbye, Old Friend: A Journey Through Depression Into Light and High-Functioning Depression: Thriving Outside, Dying Inside, and founder of the Soul Wellnes
Ruby Gyang's own profile description on YouTube

Are you Ruby Gyang? Claim or remove this profile.

About Ruby Gyang

Ruby Gyang is a Nigerian artist, performer and author who publishes music, soul wellness content and long-form conversations on her YouTube channel. The channel has about 1,540 subscribers and 65 uploads, with a median of 111 views per video and roughly four uploads in the past year. Her channel description states she is the author of Goodbye, Old Friend and High-Functioning Depression and founder of the Soul Wellness Collective; this comes from the channel description and the creator's website was not provided.

Content alternates between short music clips from her FREE EP and extended interviews, including a recurring conversation series. Viewers are estimated to be mostly Nigerian and English-speaking, with a meaningful share of commenters engaging on mental health themes. These audience figures are estimates based on channel data and should be verified.

At an estimated $20 to $35 CPM, a sponsored video would cost about $150 to $250 given her median views, which is a lower cost than many paid ad placements at a $10 CPM benchmark for comparable reach. Brands in mental wellness, music or creative tools focused on Nigeria and West Africa should consider booking her.

Written from Ruby Gyang's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Ruby Gyang can edit or remove this page at any time.

Questions about Ruby

How much does Ruby Gyang charge for a sponsored video?

Based on her median of 111 views and a Shorts-heavy catalog, the estimated rate is $150 to $250 per video. This is a data-based estimate, not a published rate card, so confirm pricing directly with her before booking.

What does Ruby Gyang post about on YouTube?

She posts short music clips from her EP FREE, long-form interview conversations and talk show episodes. Her channel focuses on music, soul wellness and honest discussion of depression and personal growth.

How do I contact Ruby Gyang for a brand deal?

Her channel lists a contact email for bookings and enquiries. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.