Ruhe India (@ruheindia), an India-based brand channel for bathroom and kitchen fittings, posts mostly short vertical videos of product launches and features. It has about 13,100 subscribers and a median of roughly 314 views per video, uploading about 30 videos a quarter. Sponsored integration rate: $150 to $250 per video.
Product-led home fittings channel with a 25-year warranty brand behind it
- About 13,100 subscribers and 19.1 million lifetime views
- Median of about 314 views per Short, with peaks near 1,400 on product features
- Shorts-heavy output of roughly 30 uploads per quarter
Brand fit report
Content
- Formats
- product showcase shorts, store launch announcements, feature explainers
- Tone
- promotional, polished
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- kitchen sinks, faucets, bathroom fixtures, shower drains, wash basins
- Affiliate links
- No
Recent Shorts such as 'Upgrade to the Ruhe Piano Smart Kitchen Sink!' are the brand promoting its own products, not third-party sponsorships; no sponsorship disclosures found in the last 50 videos.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Product-focused home content with no concerning themes in the recent titles, such as 'Modern Bathroom Must-Have #Ruhe'.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 13k | 314 | 30 |
Benchmark score: 36 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Amritsar, RUHE is here! 🧡Enjoy UP TO 50% OFF!✨#viralshorts · 1.3k views
▶RUHE is coming to The Gallery by Harbans on 17th October!🫣 · 300 views
▶Meet Castor — The Wash Basin Your Bathroom Deserves ✨#virals · 375 viewsLast three uploads, latest 1 days ago.
Ruhe is India's biggest digital-first brand for bathroom and kitchen fittings, made in India. Kitchen sinks, taps, showers, wash basins, WCs, floor drains and bath accessories, with a warranty of up to 25 years. Shop: https://ruheindia.com/? utm_source=youtube&utm_medium=social&utm_ campaign=channel WhatsApp: +91 92059 93317 Email: support@ruheindia.com
About Ruhe India
Ruhe India (@ruheindia) is the YouTube channel of Ruhe, a brand that describes itself on its website as India's biggest digital brand for kitchen and bathroom fittings. The channel posts mostly short vertical videos showing kitchen sinks, faucets, wash basins, shower panels, and bathroom accessories, along with store launch announcements. Viewers are likely prospective buyers and homeowners in India, though these audience figures are estimates only and are not drawn from comment data.
The channel uploads frequently, with about 30 videos in the last 90 days and a median of roughly 314 views per video. Its own videos are not paid sponsorships, so there is no third-party brand history. Rates for an integration would be $150 to $250 per video, which is well below what the views would support on a standard basis. For comparison, a $10 to $30 CPM paid ad is typical, while sponsored integrations on long-form creators are priced at $20 to $35 per 1,000 views. Brands in home fixtures or renovation may want to consider it.
Written from Ruhe India's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Ruhe India can edit or remove this page at any time.
Questions about Ruhe
How much does Ruhe India charge for a sponsored video?
Ruhe India's rate for a sponsored integration is $150 to $250 per video, based on its median Shorts views. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
What does Ruhe India post about on YouTube?
Ruhe India posts short vertical videos about its kitchen sinks, faucets, wash basins, shower panels, and bathroom accessories. It also posts store launch announcements, mostly in India. The content is product-focused and promotional.
How do I contact Ruhe India for a brand deal?
The channel's public email is support@ruheindia.com, listed in its channel description. Full contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
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