Starbooked

RUNNER'S WORLD

@runnersworldde · DE · DE

RUNNER'S WORLD (@runnersworldde), a German running magazine channel based in Hamburg, Germany, publishes shoe tests, training and event videos for about 16,200 subscribers, with median views around 2,000 and some tests exceeding 25,000. It uploads roughly once a week. Sponsored integrations run about $40 to $70 per long-form video.

Why brands book RUNNER'S

Reach German runners through product tests that pull over 10,000 views

  • About 16,200 subscribers and a median of roughly 2,060 views per video
  • Top shoe tests reached 12,000 to 34,000 views, including a Marathon shoe review at 26,758
  • Uploads about 15 times in 90 days, keeping a steady flow of product content
Best forrunning shoe launchesrunning watches and sports electronicsrunning apparel and nutrition
Watch forNo sponsored integrations seen so far; pricing is an estimate and average views vary widely by video.

Brand fit report

Content

Topics, IAB taxonomy
Running70%
Fitness15%
Health10%
Consumer Electronics5%
Formats
product review, buying guide, event feature, explainer
Tone
informative, expert
Language
German
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
8 to 16 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement1.3%
Likes and comments per view on recent videos
Audience asks aboutwhich running shoe fits my foot type and traininghow a new shoe compares with its predecessorwhich shoe is best for marathon or race day
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
40%women
60%men
Countries
🇩🇪 Germany75%
🇦🇹 Austria10%
🇨🇭 Switzerland10%
LanguagesGerman 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
running shoes, running watches
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; a video description notes that a HUAWEI watch is a sponsor's product, but no sponsorship is detected in the dataset.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content consists of product tests and training advice with no flagged themes in the recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube16k2.1k15

Benchmark score: 34 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers16 / 50
Activity Uploads in the last 90 days15 / 30
Reach Followers on the main platform3 / 20

Recent videos

Last three uploads, latest 5 days ago.

RUNNER’S WORLD ist das größte Laufmagazin der Welt. Im Magazin oder online findet ihr alles zum Laufen und Joggen – Training, Ausrüstung, Events. Redaktion: RUNNER’S WORLD An der Alster 47 20099 Hamburg Telefon: 040 / 853303-922 Fax: 040 / 853303-722 Mail: leserservice@runnersworld.de Verlag: Motor Presse Hamburg GmbH & Co. KG Verlagsgesellschaft Postfach, 70162 Stuttgart Telefon: 0711/182-0 Registergericht: Stuttgart HRA 12363 Umsatzsteuer-Identifikations-Nummer: DE195468965 Geschäftsführung: Wolfgang Melcher
RUNNER'S WORLD's own profile description on YouTube

Are you RUNNER'S WORLD? Claim or remove this profile.

About RUNNER'S WORLD

RUNNER'S WORLD is the German channel of the running magazine of the same name, based in Hamburg. It publishes detailed shoe tests, buying guides, training advice and event features, with long-form videos typically running 8 to 16 minutes and a regular weekly upload pace. Its most popular videos are shoe tests and buying guides, which regularly draw more than 10,000 views.

The audience is likely German-speaking runners, with an estimated skew toward adults aged 35 and older and a majority of men, though these are estimates only. The channel has no sponsored content detected in its recent uploads, so there is no public record of a paid integration.

Brands looking for a German-speaking running audience, especially for shoe or sports-tech launches, may find the channel a fit. At an estimated $20 to $35 CPM, a sponsored video would be priced at roughly $40 to $70, which compares with $10 to $30 CPM for typical paid ads.

Written from RUNNER'S WORLD's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. RUNNER'S WORLD can edit or remove this page at any time.

Questions about RUNNER'S

How much does RUNNER'S WORLD charge for a sponsored video?

Based on a median of about 2,060 views and an estimated $20 to $35 CPM, a sponsored long-form video would cost roughly $40 to $70. The channel has no detected sponsorships, so this is a formula-based estimate rather than a published rate.

What does RUNNER'S WORLD post about on YouTube?

The channel posts German-language running videos, mainly shoe tests and buying guides from its in-house running shoe expert. It also covers training tips, running camps and event features, usually in videos of 8 to 16 minutes.

How do I contact RUNNER'S WORLD for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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