Ruth and Eric, two siblings from Israel (@ruthanderic), run a YouTube channel of roughly 5,000 subscribers and about 226 videos on building micro SaaS and Shopify apps. Median views are around 156, mostly from short clips. Uploads have stopped since mid-2025. Estimated rate: $150 to $250 per video.
Business and Shopify app audience, booked for software and tools
- About 5,040 subscribers and 257,657 lifetime views on the channel
- Median of 156 views per video, mostly short clips under one minute
- Rate estimate $150 to $250 per video, roughly $4 to $8 per 1,000 Shorts views
Brand fit report
Content
- Formats
- short vertical clips, talking-head commentary, solo talk
- Tone
- direct, candid
- Language
- English
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- under 60 seconds, with occasional 8 to 17 minute videos
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- Shopify apps, business software
- Affiliate links
- No
The channel description promotes the creators' own Shopify app, ReConvert, and links a consulting booking page, but no sponsored videos were identified in the last 30 uploads.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
No flagged content found in recent titles or descriptions; the content is business education.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 5k | 156 | 0 |
Benchmark score: 5 / 100
Public rule, same for everyone. How it works.
Recent videos
▶How to Become the Top 1% in Anything | The One Mental Hack Y · 117 views
▶Why Work-Life Balance Is a Lie (For Entrepreneurs) · 75 views
▶SaaS Founder Shares The Shocking Truth About What It Takes t · 535 viewsLast three uploads, latest 474 days ago.
👋 Hey there, We're Ruth & Eric, 2 siblings who built a 7-figure online business from scratch. On this channel, we'll show you how to do the same. We'll share tools and strategies that'll give you everything you need to build a digital empire so you can live life on your own terms. Yeah, yeah, so what makes us different? Well, unlike other "make money online" gurus, we're actually in the trenches. We're always trialing new business ideas and marketing strategies. Plus, we don't rely on selling you anything to put bread on the table. Take a look at our app👉🏼 Shopify's #1 upselling app, ReCo
About Ruth and Eric
Ruth and Eric is a channel run by two siblings from Israel, handle @ruthanderic. It posts short and occasional long-form videos on micro SaaS, Shopify apps, dropshipping and online business strategy. Their website describes the creators as the founders of Upsell.com, which makes an upsell app for Shopify and Wix (source: creator website upsell.com).
The channel has around 5,040 subscribers and 226 videos, with a median of 156 views per video. Most uploads are vertical clips under a minute, and no uploads have been recorded in the past year. Audience estimates suggest a mostly English-speaking, business-minded viewer base, skewing toward ages 25 to 34 and men. These figures are estimates, not verified analytics.
Brands seeking founders and small-business software buyers may find a fit. The estimated rate is $150 to $250 per video, which works out to about $4 to $8 per 1,000 median Shorts views, compared with a typical $10 to $30 CPM for paid ads. Brands should weigh the inactive upload schedule before booking.
Written from Ruth and Eric's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Ruth and Eric can edit or remove this page at any time.
Questions about Ruth
How much does Ruth and Eric charge for a sponsored video?
Based on their median of 156 views and mostly Shorts format, the estimated rate is $150 to $250 per video. That works out to about $4 to $8 per 1,000 views, below the $10 to $30 typical for paid ads. Rates are estimates and not confirmed by the creators.
What does Ruth and Eric post about on YouTube?
They post about building micro SaaS products, Shopify apps, dropshipping and online business strategy. Most videos are short clips under a minute, with a few longer talk-style episodes. Their website describes them as founders of Upsell.com, which makes a Shopify upsell app.
How do I contact Ruth and Eric for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked. The channel itself lists a business email for collaboration and sponsorship requests.