Ruthless E-juice (@ruthlessejuice17) is a US vape e-liquid brand channel that posts short product videos, flavor guessing games and occasional music remixes. It has about 1,140 subscribers and a median of 31 views per video, with uploads paused for most of the past year. Sponsored integration rate: $150 to $250 per video.
Niche nicotine e-liquid brand reaching a small, engaged vaping audience
- Median of 31 views per video across 155 uploads, so reach is limited
- Uploads stopped for 938 days, with none in the last 90 days
- Affiliate activity is flagged, but no third-party sponsorships appear in recent videos
Brand fit report
Content
- Formats
- product unboxing, short-form promotional clips, comedy skits
- Tone
- playful, promotional
- Language
- English
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- vape e-liquid, vaping devices
- Affiliate links
- Yes
The channel's own brand videos promote its Ruthless salt e-liquid flavors, and the metadata flags affiliate activity, but no third-party sponsorship disclosures were found in the last 50 videos.
Suitability GARM Brand Safety Floor + Suitability
Nicotine vaping products are promoted throughout, including 'NEW SALT FLAVORS!' and 'Brazilian Tobacco', and the descriptions carry a not-intended-for-U.S.-market notice.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 1.1k | 31 | 0 |
Benchmark score: 4 / 100
Public rule, same for everyone. How it works.
Recent videos
▶ASMR Unboxing NEW SALT FLAVORS! · 68 views
▶ASMR Unboxing NEW SALT FLAVORS! · 39 views
▶ASMR Unboxing NEW SALT FLAVORS! · 30 viewsLast three uploads, latest 938 days ago.
Ruthless Vapor's purpose is to bring the highest quality crafted e-liquid to the vaping community, using the finest ingredients obtained in the USA. We will give our all to make sure our blends give a great vaping experience every time. Ruthless is available worldwide. If your local vape shop is interested in picking the line up, Be RUTHLESS and email us at sales@ruthlessvapor.com!
About Ruthless E-juice
Ruthless E-juice (@ruthlessejuice17) is the YouTube channel of Ruthless Vapor, a US e-liquid brand, and it posts short product videos for its salt nicotine flavors. The channel has about 1,140 subscribers and a median of 31 views per video across 155 uploads. Most recent content is product unboxings, flavor guessing games and a few comedy clips, with no uploads in the last 90 days.
The audience is estimated to be mostly adult vapers in the United States, based on the product category and the channel's content, not on verified analytics. Viewers appear to be existing or prospective buyers of the brand's flavors.
Rates for sponsored integrations are $150 to $250 per video, which works out to about $20 to $35 CPM on the median view count. That compares with $10 to $30 CPM for typical paid ads. This channel suits vape shops and e-liquid makers looking for direct product promotion, but not for brands seeking broad reach.
Written from Ruthless E-juice's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Ruthless E-juice can edit or remove this page at any time.
Questions about Ruthless
How much does Ruthless E-juice charge for a sponsored video?
Ruthless E-juice typically charges $150 to $250 per sponsored video, based on its median of 31 views. That rate works out to about $20 to $35 CPM. Exact quotes depend on the format and the brand's requirements.
What does Ruthless E-juice post about on YouTube?
Ruthless E-juice posts short videos about its nicotine salt e-liquid flavors, including unboxings, flavor guessing games and comedy clips. Most videos run under a minute. The channel has not uploaded in the last 90 days.
How do I contact Ruthless E-juice for a brand deal?
Contact details for Ruthless E-juice unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, which helps manage the brief and payment.