Starbooked

Ryan Gottfredson (@ryangottfredsonphd) is a leadership development author and researcher based in the US who posts short mindset and vertical development clips on YouTube. The channel has about 1,350 subscribers and a median of 19 views per video, with roughly one upload a year and a third of videos as Shorts. Sponsored work is rated at $150 to $250 per video.

Why brands book Ryan

Leadership author reaching a professional audience on mindset and development topics

  • Book promotions and speaker reels for Becoming Better and Success Mindsets draw the channel's best recent views
  • Median of 19 views per video means reach is small, so the sponsorship rate is low at $150 to $250
  • Content is clean, on-topic for professional services, and suited to a brand targeting working leaders
Best forbusiness book launchesprofessional training toolsleadership coaching services
Watch forVery low view counts and infrequent uploads limit reach; treat this as a niche professional audience.

Brand fit report

Content

Topics, IAB taxonomy
Careers60%
Health & Fitness10%
Education30%
Formats
short talking-head clips, conference speaking excerpts, book promotion videos
Tone
educational, reflective
Language
English
On camera
Yes, talking head
Production
Phone, natural light
Typical length
under 60 seconds for Shorts, 2 to 4 minutes for long-form

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment75/100
Positive share of 50 comments
Engagement1.3%
Likes and comments per view on recent videos
Audience asks abouthow to develop a growth mindsetwhat vertical development meanshow to become a better leader
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
45%women
55%men
Countries
🇺🇸 United States60%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is professional leadership and mindset material with no flagged titles or descriptions.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.4k190
X–––
Instagram–––

Benchmark score: 2 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers2 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 172 days ago.

Ryan Gottfredson, Ph.D. is a cutting-edge leadership development author, researcher, and consultant. He helps organizations vertically develop their leaders primarily through a focus on mindsets. Ryan is the Wall Street Journal and USA Today best-selling author of “Success Mindsets: The Key to Unlocking Greater Success in Your Life, Work, & Leadership.” He is also a leadership professor at the College of Business and Economics at California State University-Fullerton. Website: https://ryangottfredson.com/ Personal Mindset Assessment: https://ryangottfredson.com/personal-mindset-assessment Fac
Ryan Gottfredson's own profile description on YouTube

Are you Ryan Gottfredson? Claim or remove this profile.

About Ryan Gottfredson

Ryan Gottfredson is a US-based leadership researcher and author who posts short videos on mindsets, vertical development, and leadership on his YouTube channel. According to his website, he is an organizational behavior professor and leadership consultant, and author of Success Mindsets and The Elevated Leader. The channel publishes irregularly, with about one upload a year, mostly Shorts and short talks from speaking engagements. Its audience is estimated to be professional adults in leadership and HR roles, mainly in the United States.

The channel has about 1,350 subscribers and a median of 19 views per video, so reach is limited. Sponsored integrations are rated at $150 to $250 per video. Because the rate uses $20 to $35 per 1,000 median views for long-form content, the effective CPM is well above the $10 to $30 typical for paid ads, so the value lies in audience fit rather than reach.

This profile suits brands selling professional development, business books, or leadership training that want a credible, niche voice rather than mass exposure.

Written from Ryan Gottfredson's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Ryan Gottfredson can edit or remove this page at any time.

Questions about Ryan

How much does Ryan Gottfredson charge for a sponsored video?

Based on the channel's median views, a sponsored integration is estimated at $150 to $250 per video. The rate is calculated from channel data and may differ from his actual terms. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

What does Ryan Gottfredson post about on YouTube?

He posts short videos on leadership, mindsets, and vertical development, along with speaker reels and promotions for his books. According to his website, he is a leadership professor and consultant. Most uploads are under three minutes, with a few longer talks.

How do I contact Ryan Gottfredson for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, which handles the outreach and terms. His website also lists a contact page for speaking and consulting inquiries.

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