RYOBI® UK (@ryobi_uk) is the official UK YouTube channel of the power and garden tool manufacturer RYOBI, based in the United Kingdom. It publishes mostly short product clips for cordless DIY, garden and outdoor tools, with about 3,200 subscribers and median views around 50. Uploads run at roughly 50 per 90 days. Sponsored integration rates are estimated at $150 to $250 per video, since the channel is brand-owned and its Shorts are cheap per view.
Cordless tool clips with median 52 views; a brand-owned channel, not an independent creator
- Median of 52 views across the last 30 videos, with a 90th percentile near 125 views.
- About 50 uploads in 90 days, mostly under 60 seconds, 92% Shorts.
- Estimated rate $150 to $250 per video, roughly $4 to $8 CPM equivalent for Shorts, against $10 to $30 typical paid ad CPM.
Brand fit report
Content
- Formats
- product showcase shorts, brand promo clips, product range explainers
- Tone
- informative, promotional
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- cordless power tools, garden tools, lawn mowers, cleaning tools
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel promotes RYOBI's own products.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent videos are product demonstrations and brand clips; the one flagged title, 'Swifty for Mayor (Nov 2026) | Trailer', is a political comedy trailer posted on a brand channel and is not otherwise suitable-risk content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 33 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Big or Small Projects? RYOBI Has You Covered · 81 views
▶Big or Small Projects? RYOBI Has You Covered · 97 views
▶Swifty for Mayor (Nov 2026) | Trailer · 291 viewsLast three uploads, latest 9 days ago.
The official home of RYOBI® Tools UK on YouTube. As one of the world's largest and most innovative power and garden tool manufacturers, we offer affordable great tools under the RYOBI® brand and we are dedicated to delivering outstanding performance and reliability. We’ve built an enviable reputation by developing a real knowledge of exactly what people need from their powered tools. Every RYOBI® tool, whether it’s for home improvement, gardening, motoring, crafting or outdoor entertaining is a culmination of intricate design coupled with value and proven reliability, making RYOBI® the numb
About RYOBI® UK
RYOBI® UK (@ryobi_uk) is the official YouTube channel of RYOBI Tools UK, the British arm of the power and garden tool manufacturer. The channel posts short product showcases, seasonal garden clips and promotional trailers for cordless tools, with about 569 videos and roughly 3,200 subscribers. Viewers are likely UK DIY and garden buyers, though audience figures are estimates.
The channel is brand-owned and does not carry sponsored creator content. Its median video draws about 52 views, most uploads are Shorts under a minute, and the publishing pace is around 50 per 90 days. Any integration would be a brand-owned placement, so the channel suits campaign tie-ins rather than third-party sponsorship.
Estimated rate for a sponsored integration is $150 to $250 per video, which works out to about $4 to $8 CPM given the Shorts-heavy catalog, compared with $10 to $30 for paid ads. Brand teams planning UK tool or garden campaigns should weigh this against the channel's small reach.
Written from RYOBI® UK's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. RYOBI® UK can edit or remove this page at any time.
Questions about RYOBI®
How much does RYOBI® UK charge for a sponsored video?
Based on the channel's median of about 52 views and its Shorts-heavy format, the estimated rate is $150 to $250 per video. The channel is brand-owned, so third-party sponsorship is unlikely and this figure is an estimate only.
What does RYOBI® UK post about on YouTube?
RYOBI® UK posts short product showcases for cordless power tools, garden tools, lawn mowers and cleaning tools, plus seasonal clips and brand promotions. Most videos run under a minute and are published frequently.
How do I contact RYOBI® UK for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, but this channel is the manufacturer's own account, so a campaign request is more likely to go through its brand team.