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Sachsen Tourismus

@sachsentourismus · DE · DE

Sachsen Tourismus (@sachsentourismus) is the official tourism channel of the German state of Saxony (DE). It publishes short city, region and travel-inspiration videos, with about 2,970 subscribers and a median of roughly 1,600 views per video. It uploads about 8 videos a year. Suggested sponsored rate: $150 to $250 per video.

Why brands book Sachsen

Official Saxony tourism channel reaching German travelers with regional destination content

  • About 2,970 subscribers and a median of roughly 1,600 views per video across 126 uploads
  • Recent city-highlight series drew up to 6,100 views per video, showing strong reach for regional stories
  • Shorts make up 26% of uploads, with a median duration of 64 seconds
Best forregional tourism campaignshotel and attraction promotion in Saxony
Watch forOfficial state channel with low upload pace and modest reach; sponsorship is unlikely and the channel rarely integrates third-party brands.

Brand fit report

Content

Topics, IAB taxonomy
Travel60%
Hobbies & Interests25%
Business & Finance5%
Sports10%
Formats
short city highlight videos, vertical Shorts, documentary-style regional features
Tone
upbeat, informative
Language
German
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
under 60 seconds for most recent uploads, 2 to 4.5 minutes for longer features

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment80/100
Positive share of 30 comments
Engagement1.1%
Likes and comments per view on recent videos
Audience asks aboutwhich Saxon towns are worth visitinghow to reach the locations by train or carwhich activities suit families and cyclists
Age
10%18-24
25%25-34
25%35-44
40%45+
Gender
55%women
45%men
Countries
🇩🇪 Germany85%
🇦🇹 Austria5%
🇨🇭 Switzerland4%
Other6%
LanguagesGerman 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content covers city sightseeing, wineries, steam trains and mountain biking with no flagged material in recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube3k1.6k0

Benchmark score: 51 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 91 days ago.

Willkommen in Sachsen 💚 | Offizieller Tourismus-Account | Tipps und Inspo für deine nächste Reise 🧳 Teile deine Highlights mit #VisitSaxony Unsere Netiquette: https://www.sachsen-tourismus.de/netiquette ––––––––––––––––––––––––––––––––––––––––––––– Impressum: https://www.sachsen-tourismus.de/impressum Tourismus Marketing Gesellschaft Sachsen mbH Geschäftsführerin: Veronika Hiebl Bautzner Straße 45/47 01099 Dresden Tel.: +49 351 491700 Fax: +49 351 4969306 E-Mail: info@sachsen-tour.de Webseite: www.sachsen-tourismus.de Finanziert mit Mitteln des Freistaates Sachsen.
Sachsen Tourismus's own profile description on YouTube

Are you Sachsen Tourismus? Claim or remove this profile.

About Sachsen Tourismus

Sachsen Tourismus is the official YouTube channel of the Saxony tourism marketing organization in Germany. It posts short city-highlight videos, regional features and travel inspiration in German, usually under a minute for Shorts and a few minutes for longer features. Cities such as Dresden, Zwickau, Bautzen and Görlitz are covered in series, alongside steam railway, mountain biking and family activity content.

The channel has about 2,970 subscribers and a median of roughly 1,600 views per video, with an estimated audience skewing toward German adults planning domestic trips. The upload pace is about 8 videos a year, and the channel carries no paid sponsorships. These audience figures are estimates based on channel data.

Brands in tourism, hospitality and regional travel can book a sponsored video at $150 to $250 per video, which works out to roughly $4 to $8 CPM on Shorts-heavy views, compared with $10 to $30 CPM typical for paid ads. Best suited to Saxon hotels, attractions and regional operators.

Written from Sachsen Tourismus's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Sachsen Tourismus can edit or remove this page at any time.

Questions about Sachsen

How much does Sachsen Tourismus charge for a sponsored video?

Sachsen Tourismus is estimated at $150 to $250 per sponsored video, based on a median of about 1,600 views and a Shorts-heavy catalog. Rates are indicative and should be confirmed with the channel team before booking.

What does Sachsen Tourismus post about on YouTube?

The channel posts German-language videos about Saxon cities, regional landmarks, steam railways, mountain biking and family activities. Most recent videos are short city highlights under a minute, with some longer regional features.

How do I contact Sachsen Tourismus for a brand deal?

The channel lists info@sachsen-tour.de as its contact. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.