Starbooked

Kim Soo-hwan, known as 사건짱 (@sageonjjang), is a Korean former detective turned private investigator who runs a Korean-language true-crime channel with about 30,500 subscribers and 830 median views per video. The channel uploads roughly every few weeks, mostly long-form case breakdowns and live talks. Brand integration rates are estimated at $20 to $35 per 1,000 median views, or about $20 to $30 per video.

Why brands book 사건짱

Korean true-crime audience with steady case-analysis viewership

  • Median of 830 views per video across 30 recent uploads on a 30,500-subscriber channel
  • Top recent video reached 3,857 views, with 91 likes and 14 comments
  • Estimated rate of $20 to $30 per video, roughly $20 to $35 CPM, compared with $10 to $30 CPM for paid ads
Best forsecurity and home safety productslegal and consumer servicesawareness campaigns
Watch forSerious crime content limits lighthearted brands, and view counts are modest relative to subscribers.

Brand fit report

Content

Topics, IAB taxonomy
Crime70%
News and Politics15%
Careers15%
Formats
long-form case analysis, live stream talk, story recap with commentary
Tone
serious, conversational
Language
Korean
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
8 to 12 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment60/100
Positive share of 30 comments
Engagement5.1%
Likes and comments per view on recent videos
Audience asks abouthow private investigators work in Koreadetails and outcomes of specific crime caseshow to report a crime or ask for help
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
45%women
55%men
Countries
🇰🇷 South Korea95%
LanguagesKorean 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicslow

Recent titles such as "모두가 속았다, 피해자 탈을 쓴 연쇄살인마의 충격적 정체 김소영 연쇄 살인사건" discuss serial murder and homicide in detail.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube31k8303

Benchmark score: 13 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers3 / 50
Activity Uploads in the last 90 days3 / 30
Reach Followers on the main platform6 / 20

Recent videos

Last three uploads, latest 32 days ago.

안녕하십니까 사건짱! 김수환 탐정 입니다. 이렇게 탐정 채널을 개설하고 보니 여러가지 쑥쓰럽네요 이거 원~ 체질에 안 맞습니다만 형사를 퇴직후 그 동안 시민들과 부대끼며 쌓아온 경험을 다시 시민들에게 풀어서 소통도 하고 또 이야기를 공유하기 위해 채널을 개설합니다. 탐정에 관심있거나 또 어려운 일 그리고 방송 소재등 제보, 많이 많이 댓글도 부탁합니다. 시청하시는 여러분의 제보로 더욱 재밌고 알찬 방송이 만들어 지리라 생각됩니다. ------------------------------- 사건제보/ 아이템 제보 댓글 또는 이메일 : sageonzzang@naver.com
사건짱's own profile description on YouTube

Are you 사건짱? Claim or remove this profile.

About 사건짱

Kim Soo-hwan, who runs the Korean YouTube channel 사건짱 (@sageonjjang), presents himself as a former police detective who now works as a private investigator. The channel publishes long-form case breakdowns of Korean crimes, along with occasional live streams and talk segments, typically at a few uploads per quarter. Viewers appear to be mainly Korean adults interested in true crime, criminal justice and private investigation; these audience figures are estimates based on the content.

The channel shows no sponsorships in its recent uploads. Based on a median of about 830 views per video, the estimated rate is $20 to $30 per sponsored video, which corresponds to a CPM of roughly $20 to $35 per 1,000 views. Paid social ad CPMs typically run $10 to $30, so the cost is comparable but reaches a narrower audience.

This channel suits Korean brands in security, legal services or consumer protection who want a serious, trust-focused context. It is less suitable for entertainment or family-oriented products.

Written from 사건짱's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. 사건짱 can edit or remove this page at any time.

Questions about 사건짱

How much does 김수환 (사건짱) charge for a sponsored video?

Based on a median of about 830 views, Starbooked estimates a rate of $20 to $30 per sponsored video. This is a computed estimate, not a published price. Contact details unlock on Starbooked for $0.80.

What does 김수환 (사건짱) post about on YouTube?

The channel posts long-form Korean true-crime case breakdowns, often framed from a former detective's perspective. It also includes occasional live streams and discussion of private investigation work in Korea.

How do I contact 김수환 (사건짱) for a brand deal?

The channel lists an email address for case tips in its description. Full contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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