Samaritans
Samaritans (@samaritans), a UK suicide-prevention charity channel based in Great Britain, posts short awareness films, volunteer stories and appeals. With about 5,900 subscribers and a median of roughly 730 views per video, it uploads about nine videos a year. Sponsored integrations would cost $150 to $250 per video; the channel is a charity rather than a brand-deal creator.
Trusted UK suicide-prevention charity reaching roughly 730 median viewers per video
- Median of about 730 views per video, with a top video reaching over 32,000 views
- Nine uploads in the past 365 days, with a steady awareness-campaign rhythm
- Audience is almost entirely UK-based, with 90 percent of metrics attributed to English-language content
Brand fit report
Content
- Formats
- short awareness films, personal story interviews, campaign announcements
- Tone
- supportive, earnest
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 2 minutes, with occasional 5 to 6 minute interviews
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- charity fundraising, legacy giving, volunteer recruitment
- Affiliate links
- No
The channel promotes its own appeals, such as 'Let your Will do the talking' (legacy giving), and the metrics show a sponsored share of 2 percent with no brands detected.
Suitability GARM Brand Safety Floor + Suitability
Content addresses suicide and self-harm, and gambling addiction in 'Andrew's story of gambling addiction and recovery', so it is not suitable for general family audiences without context.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 5.9k | 726 | 6 |
Benchmark score: 23 / 100
Public rule, same for everyone. How it works.
Recent videos
▶You could save a life - Samaritans · 351 views
▶You could save a life - Samaritans · 819 views
▶Let your Will do the talking - Samaritans · 342 viewsLast three uploads, latest 6 days ago.
People talk to us any time they like, in their own way and off the record – about whatever’s getting to them. They don’t have to be suicidal. Whatever you're going through, whether it's big or small, don't bottle it up. We are here for you if you're worried about something, feel upset or confused, or just want to talk to someone. For more information visit www.samaritans.org Call us on 116 123 or email us at jo@samaritans.org This page is not monitored 24/7 and we cannot provide any support through YouTube.
About Samaritans
Samaritans is a UK suicide-prevention charity with a YouTube channel of about 5,900 subscribers and roughly 106 videos. Its uploads are short awareness films, interviews with people who have used the service, volunteer recruitment pieces and campaign launches on topics such as small talk, legacy giving and farming communities. The channel's median video draws about 730 views, with a few campaign videos reaching well into the thousands.
The audience appears to be concentrated in the United Kingdom, with older adults likely making up a large share of viewers. These demographics are estimates from the available data and not confirmed figures. The channel runs very little sponsored content, and the metrics show a sponsored share of 2 percent with no brands detected.
Brands considering a partnership with Samaritans should look at cause marketing rather than standard sponsorship. Paid integrations on a channel like this are unusual; at the standard rate of $20 to $35 CPM, versus typical paid-ad CPMs of $10 to $30, a campaign would cost roughly $150 to $250 per video at this scale.
Written from Samaritans's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Samaritans can edit or remove this page at any time.
Questions about Samaritans
How much does Samaritans charge for a sponsored video?
Based on the channel's median of about 730 views, a sponsored integration would cost roughly $150 to $250 per video. The channel is a charity and has no sponsorship history, so any deal would need to be negotiated directly and would likely be a cause partnership rather than a standard fee.
What does Samaritans post about on YouTube?
Samaritans posts short awareness films, personal stories from people who have used its service, volunteer recruitment videos and campaign launches. Recent topics include small talk to prevent suicide, gambling addiction, legacy giving and support for young farmers.
How do I contact Samaritans for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, but Samaritans is a charity and has not been seen in paid brand deals, so cause-marketing partnerships are the more realistic route.