Starbooked

Sangoma Records

@sangomarecords · DE · EN

Sangoma Records (@sangomarecords), a German psytrance label founded in 2011 by Emiel and Daksinamurti, posts full-length festival sets, album tracks and label updates. The channel has about 39,100 subscribers and a median of roughly 2,000 views per video, with about seven uploads in 90 days. Sponsored integrations are estimated at $150 to $250 per video, mainly for music promotion.

Why brands book Sangoma

Dedicated psytrance audience with long watch times on full festival sets

  • Median of 2,003 views and 39,100 subscribers, with festival sets reaching 11,000 to 29,500 views
  • Seven uploads in the last 90 days across album, festival and Shorts formats
  • Engagement rate of 3.9 percent, with like rate of 3.75 percent
Best formusic gear and audio productsfestival ticketing and event promotionindependent music or streaming releases
Watch forMedian views are low relative to subscriber count, and no paid sponsorships have been seen.

Brand fit report

Content

Topics, IAB taxonomy
Electronic Music70%
Music30%
Formats
full-length festival set recordings, album track uploads with label links, short festival clips
Tone
atmospheric, experimental
Language
English
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
6 to 8 minutes for album tracks, 1 to 3.5 hours for festival sets, under 60 seconds for Shorts

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement3.9%
Likes and comments per view on recent videos
Audience asks aboutWhere can I buy or stream this album or track?What is the setlist or tracklist for this festival set?Which artists are playing the next label showcase or festival?
Age
25%18-24
40%25-34
25%35-44
10%45+
Gender
30%women
70%men
Countries
🇩🇪 Germany15%
🇺🇸 United States15%
🇧🇷 Brazil10%
Russia10%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
music releases, music events
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugsmedium
Violencelow
Politicslow

Psytrance culture is closely tied to psychedelic themes, and the label describes its music as 'organic medicine for your ears', so content may reference drugs indirectly; no explicit drug content was seen in titles or descriptions.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube39k2k7

Benchmark score: 21 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers6 / 50
Activity Uploads in the last 90 days7 / 30
Reach Followers on the main platform8 / 20

Recent videos

Last three uploads, latest 17 days ago.

Sangoma Records was founded in 2011 by Emiel, a virtuoso DJ and artist, and Daksinamurti, a cultural anthropologist and DJ with over a decade of experience. Born out of passion for psychedelic culture and music, the label’s mission is to release psychedelic trance free from rigid definitions or stylistic boundaries. Sangoma brings together fresh talents and established artists who resist trends and instead offer something original and outside the box. More than just a label, Sangoma seeks to release authentic psytrance while also observing, supporting, and shaping culture. Organic medicine f
Sangoma Records's own profile description on YouTube

Are you Sangoma Records? Claim or remove this profile.

About Sangoma Records

Sangoma Records (@sangomarecords) is a psytrance label based in Germany, founded in 2011 by DJ and artist Emiel and cultural anthropologist and DJ Daksinamurti. The YouTube channel publishes full-length festival sets, album track uploads tied to Bandcamp releases, and short clips from events. Viewers are most likely to be electronic music listeners, with an estimated skew toward men aged 25 to 34, though this is an estimate.

The channel has about 39,100 subscribers and a median of roughly 2,000 views per video. Uploads run at about seven per 90 days, and the label's Shorts perform modestly. The channel has not disclosed any sponsorships in its recent videos. The estimated sponsored integration rate is $150 to $250 per video, which corresponds to about $4 to $8 per 1,000 median views for Shorts-heavy channels or $20 to $35 CPM for long-form content, compared with the typical $10 to $30 CPM for paid ads.

This channel suits music gear makers, festival organizers and independent music releases seeking an engaged psytrance audience. Brands should expect a niche, enthusiast viewership rather than broad mainstream reach.

Written from Sangoma Records's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Sangoma Records can edit or remove this page at any time.

Questions about Sangoma

How much does Sangoma Records charge for a sponsored video?

Estimated sponsored integrations for Sangoma Records range from $150 to $250 per video, based on the channel's median views of about 2,000 and its long-form mix. Actual rates depend on the format and deliverables.

What does Sangoma Records post about on YouTube?

Sangoma Records posts full-length psytrance festival sets, album track uploads linked to Bandcamp releases, and short clips from label events. Most of its content centers on electronic music released or performed by its artists.

How do I contact Sangoma Records for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked, and the channel lists emails in its public profile.

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