Starbooked

SAPITALIACHANNEL (@sapitalia), the official Italian channel of SAP Italia, publishes Italian-language customer stories and podcasts about SAP business software. With about 1,400 subscribers and median views near 220, uploads have slowed sharply. Sponsored integrations are not applicable here because the channel is company-owned, and the rate range is $150 to $250 per video.

Why brands book SAPITALIACHANNEL

Corporate B2B channel reaching Italian business decision makers

  • About 1,400 subscribers, with 80 percent of the channel's audience in Italy
  • Median views around 220 per video across the last 30 uploads
  • Uploads have paused, with none in the last 365 days, so timing is uncertain
Best forB2B software promotionrecruitment and employer branding
Watch forChannel is owned by SAP Italia and has not uploaded in over a year; reach is small.

Brand fit report

Content

Topics, IAB taxonomy
Business70%
Technology25%
Careers5%
Formats
customer case study video, podcast episode, employee story
Tone
corporate, informative
Language
Italian
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
2 to 6 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment60/100
Positive share of 30 comments
Engagement2.8%
Likes and comments per view on recent videos
Audience asks abouthow SAP Business One works for small firmscloud migration stepswhich ERP suits a mid-sized company
Age
5%18-24
25%25-34
35%35-44
35%45+
Gender
35%women
65%men
Countries
🇮🇹 Italy90%
LanguagesItalian 96%English 4%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
SAP
Categories promoted
enterprise software
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel itself promotes SAP's own products and customer stories.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Corporate customer stories and employee profiles with no flagged content in recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.4k2180

Benchmark score: 20 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers20 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 1424 days ago.

Oltre 440.000 aziende in più di 190 Paesi utilizzano soluzioni SAP. SAP Italia aiuta più di 8.000 aziende del territorio a gestire il proprio business in modo sostenibile e innovativo. Di queste, oltre l' 80% sono piccole medie imprese. Web: www.sap.com/italy Email: info.italy@sap.com Canale ufficiale della community di SAP Italia. Se ti serve aiuto chiamaci 800 789 088. SAP informativa sulla privacy per i followers: http://www.sap.com/sps
SAPITALIACHANNEL's own profile description on YouTube

Are you SAPITALIACHANNEL? Claim or remove this profile.

About SAPITALIACHANNEL

SAPITALIACHANNEL is the official YouTube channel of SAP Italia, the Italian arm of the enterprise software company SAP. It publishes Italian-language customer case studies, podcast episodes with partner consultancies, and employee stories about SAP Business One and S/4HANA. Most videos run two to six minutes and feature interviews with business leaders and technical staff.

The channel has about 1,400 subscribers and a median view count near 220 per video, which signals a small, business-focused audience. Viewers are likely Italian managers, IT professists, and owners of small and mid-sized firms evaluating ERP systems. Uploads have paused in recent months, so the channel is best treated as a branded corporate asset rather than an active creator.

The channel does not carry third-party brand deals, since it promotes SAP's own products. Any external sponsorship would fall under a rate of roughly $150 to $250 per video, which is well below the $10 CPM benchmark of paid ads for this type of audience because the view base is so small. It suits B2B software vendors and recruitment campaigns targeting Italian business audiences.

Written from SAPITALIACHANNEL's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. SAPITALIACHANNEL can edit or remove this page at any time.

Questions about SAPITALIACHANNEL

How much does SAPITALIACHANNEL charge for a sponsored video?

Based on a median of about 220 views, the rate range is $150 to $250 per video, which is the minimum floor. The channel is owned by SAP Italia and does not appear to accept third-party sponsorships, so availability is uncertain.

What does SAPITALIACHANNEL post about on YouTube?

The channel posts Italian-language customer success stories about SAP software, podcasts with consulting partners on cloud computing, and employee profiles. Most videos are two to six minutes long and focus on business software.

How do I contact SAPITALIACHANNEL for a brand deal?

Contact details unlock on Starbooked for $0.80. This channel is company-owned and not boosted, so bookings go through the channel's own corporate contacts rather than Starbooked.

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