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Sarah Shook & the Disarmers

@sarahshookandthedisarmers · US · EN

Sarah Shook & the Disarmers (@sarahshookandthedisarmers) is a North Carolina-based country and Americana band that posts music videos, lyric videos and live clips on YouTube. The channel has about 6,300 subscribers and a median of roughly 15,000 views per video, with uploads every few months. Sponsored integrations are estimated at $150 to $250 per video, given that the channel's public data shows no sponsorship activity.

Why brands book Sarah

Engaged country-Americana audience for music-adjacent and lifestyle brands

  • Median of about 15,000 views per long-form video across 17 uploads
  • Top music video 'Heal Me' reached about 173,000 views, and 'Dwight Yoakam' about 184,000
  • Engagement rate of 1.39 percent on recent uploads, with no sponsorship history
Best formusic or instrument brandswestern and workwear apparelconcert ticketing or festival promotion
Watch forThe band announced a disbanding and farewell tour, so upload pace is slow and the audience may be shifting.

Brand fit report

Content

Topics, IAB taxonomy
Music85%
Country music10%
Rock music5%
Formats
official music videos, lyric videos, solo acoustic performances
Tone
raw, earnest
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
3 to 5 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment80/100
Positive share of 30 comments
Engagement1.4%
Likes and comments per view on recent videos
Audience asks aboutwhen the next album or single dropstour dates and farewell showsthe meaning behind the songs
Age
15%18-24
30%25-34
30%35-44
25%45+
Gender
45%women
55%men
Countries
🇺🇸 United States70%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicslow

The official music video 'Motherfucker' (2024) carries strong profanity in its title.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube6.3k15k1

Benchmark score: 52 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days1 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 34 days ago.

Official YouTube channel for country band Sarah Shook & the Disarmers. The Disarmers 4th studio album 'Revelations' is out now via Thirty Tigers. Management | Gold Village Entertainment, Gabriel Barreto - gabriel@goldve.com Booking | Prater Day, Chris Rusk - chris@praterday.com 'Revelations' (2024, Thirty Tigers) 'Nightroamer' (2022, Thirty Tigers) 7": 'Devil May Care/The Way She Looked At You' (2018, Bloodshot Records) 'Years' (2018, Bloodshot Records) 'Sidelong' (2017, Bloodshot Records) Core members of Sarah Shook & the Disarmers (2025): River Shook | Songwriter, vocals, guitar Blake Ta
Sarah Shook & the Disarmers's own profile description on YouTube

Are you Sarah Shook & the Disarmers? Claim or remove this profile.

About Sarah Shook & the Disarmers

Sarah Shook & the Disarmers is a country and Americana band whose YouTube channel, @sarahshookandthedisarmers, posts official music videos, lyric videos and solo acoustic performances from frontwoman River Shook and the band. The channel has roughly 6,300 subscribers, 17 uploads since 2015 and a median of about 15,000 views per video. Uploads are infrequent, with one video in the past 90 days, and most content is tied to album releases.

Viewers are estimated to be mostly American adults in their 25 to 44 range who follow independent country and Americana music. The audience skews toward fans who watch the videos to hear new releases and to follow the band's career news. Commercial intent is low, and the channel shows no sponsorship history.

The band's brand work is music-focused: album releases through Thirty Tigers and earlier Bloodshot Records. Sponsored integrations are estimated at $150 to $250 per video, which is roughly $10 to $17 per 1,000 median views at the rate rule's long-form range. That compares with typical paid-ad CPMs of $10 to $30, so the price is competitive for music and lifestyle brands.

Written from Sarah Shook & the Disarmers's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Sarah Shook & the Disarmers can edit or remove this page at any time.

Questions about Sarah

How much does Sarah Shook & the Disarmers charge for a sponsored video?

Based on the channel's median of about 15,000 views, the estimated sponsored integration rate is $150 to $250 per video. This is a computed estimate, not a published rate, so confirm pricing directly with the band's team before booking.

What does Sarah Shook & the Disarmers post about on YouTube?

The channel posts official music videos, lyric videos and solo acoustic performances tied to the band's albums. Content is country and Americana music, with uploads spaced months apart rather than on a regular schedule.

How do I contact Sarah Shook & the Disarmers for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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