Starbooked

Sassafras Lane Designs

@sassafraslane · EN

Sassafras Lane Designs, run by Shayla and Kristy (@sassafraslane), is a quilting and bag pattern company that posts mostly short YouTube Shorts about quilting, stickers and behind-the-scenes work. The channel has about 1,500 subscribers and a median of roughly 105 views per video. It has not uploaded in over a year. Sponsored rates are not established from the data, so the range shown is an estimate.

Why brands book Sassafras

Sewing-pattern makers whose short clips reach a dedicated quilting audience

  • About 1,500 subscribers and 160 uploads since 2014 across a long-running quilting audience.
  • Median of about 105 views per Short, with the top recent clip reaching 1,636 views.
  • Own pattern and sticker shop gives natural product-placement and launch-day tie-ins.
Best forfabric and notions brandsquilting pattern or craft supply launches
Watch forMedian views are low and the channel has not uploaded in over a year, so reach is modest.

Brand fit report

Content

Topics, IAB taxonomy
Hobbies & Interests70%
Home & Garden15%
Fashion & Style15%
Formats
short vertical clips, product showcases, behind-the-scenes clips
Tone
playful, informal
Language
English
On camera
Yes, talking head
Production
Phone, natural light
Typical length
under 30 seconds

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement2.0%
Likes and comments per view on recent videos
Audience asks aboutwhere to buy the featured quilt pattern or fabrichow to complete a specific quilt block or techniquewhere to find the stickers and zippers shown
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
85%women
15%men
Countries
🇺🇸 United States60%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
quilting patterns, quilting fabric, craft stickers, sewing notions
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; most uploads promote the creators' own patterns and stickers, including 'Citrus Circle Quilt Pattern!! Available Now!'.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is crafts and sewing with no flagged themes; the most viral upload, 'Turn a fisheye traffic mirror into a sticker display!', is a harmless DIY clip.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.5k1050
Instagram–––

Benchmark score: 9 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers9 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 1179 days ago.

Hello! Shayla + Kristy here (@sassafraslane) - We are the caffeine-driven quilters behind the pattern company, Sassafras Lane Designs. Through our YouTube channel, we are expanding on our collection of tutorials and sharing fun behind-the-scenes footage. Our goal is to get to know our amazing quilting community even more! Take a look - poke around and let us know if there is something you’d like to see. Happy Sewing! Find our patterns, fabrics + more: https://sassafras-lane.com/ Follow our adventures on Instagram | @sassafraslane https://www.instagram.com/sassafraslane/
Sassafras Lane Designs's own profile description on YouTube

Are you Sassafras Lane Designs? Claim or remove this profile.

About Sassafras Lane Designs

Sassafras Lane Designs is a quilting and bag pattern company run by Shayla and Kristy, who post under the handle @sassafraslane. According to their website, they design modern quilt and bag patterns and sell fabric, zippers, stickers and vinyl. On YouTube they share short clips of tutorials, new releases and behind-the-scenes work, mostly as Shorts under 30 seconds. Audience size and demographics here are estimates from channel data rather than verified figures.

The channel has about 1,500 subscribers and a median of roughly 105 views per video, so reach is small. Uploads have been paused for more than a year, and the most recent batch is from July 2023. Viewers are likely quilters and sewists, probably skewing toward adults in the United States, though that is an estimate.

Brands in quilting fabric, notions and craft supplies could book them for a product feature. Sponsored rates are estimated at $150 to $250 per video, which is well above a $10 CPM paid-ad benchmark for this view count, so this suits brands that value a niche, engaged crafting audience over raw reach.

Written from Sassafras Lane Designs's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Sassafras Lane Designs can edit or remove this page at any time.

Questions about Sassafras

How much does Sassafras Lane Designs charge for a sponsored video?

Based on the channel's median of about 105 views and its mostly Shorts format, an estimated sponsored integration would start around $150 to $250 per video. Rates are not published, so confirm directly with the creators before booking.

What does Sassafras Lane Designs post about on YouTube?

Sassafras Lane Designs posts short quilting and sewing clips, including pattern releases, quilt block tutorials, sticker and zipper showcases, and behind-the-scenes studio moments. Most videos run under 30 seconds and promote their own patterns and products.

How do I contact Sassafras Lane Designs for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can also be booked through Starbooked. You can also reach the team through the contact form on their website, sassafras-lane.com.

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