Starbooked

Savory Thoughts

@savorythoughts · US · EN

Savory Thoughts, run by AJ and Mirlene (@savorythoughts) from the US, shares Haitian, Filipino, Ghanaian and everyday home-cooking recipes. The channel has about 3,890 subscribers and a median of 355 views per video, with roughly one upload a day, mostly Shorts. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book Savory

Family-friendly recipe creator with a loyal Haitian and West African food audience

  • Median of 355 views per video, with a p90 of 1,443 views across recent uploads
  • About 68% of uploads are Shorts, a format suited to quick product demos
  • Uploads roughly 50 videos a year, so brands get frequent placements
Best forfood and spice brandskitchen gadgets and small appliancescultural cuisine ingredients
Watch forMedian views are low, so reach per placement is small; the channel has no sponsorship history yet.

Brand fit report

Content

Topics, IAB taxonomy
Food & Drink90%
Lifestyle10%
Formats
recipe tutorials, short-form recipe clips, cooking demonstrations
Tone
warm, calm
Language
English
On camera
Yes, talking head
Production
Phone, natural light
Typical length
under 60 seconds for Shorts, 3 to 6 minutes for long-form recipes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement1.0%
Likes and comments per view on recent videos
Audience asks abouthow to make a specific traditional recipeingredient substitutionswhether a recipe is easy for beginners
Age
15%18-24
35%25-34
30%35-44
20%45+
Gender
65%women
35%men
Countries
🇺🇸 United States70%
🇨🇦 Canada8%
🇬🇧 United Kingdom5%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recipe content with no flagged titles or descriptions in the last 30 videos.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube3.9k35526
Instagram–––

Benchmark score: 38 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers11 / 50
Activity Uploads in the last 90 days26 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 1 days ago.

Welcome to Savory Thoughts, your cozy kitchen sanctuary! We're AJ and Mirlene, and we share simple, flavorful recipes, budget-friendly meals, and everyday kitchen routines to help you cook confidently and live intentionally. From juicy chicken dinners and comfort foods to flavor-boosting spice tips and quick cooking hacks, every video is designed to inspire you to create meals with heart, savor the process, and enjoy your kitchen life. Here, cooking isn’t rushed—it’s calm, joyful, and full of intention. Whether you want easy weeknight meals, budget friendly meals, time-saving kitchen tips, o
Savory Thoughts's own profile description on YouTube

Are you Savory Thoughts? Claim or remove this profile.

About Savory Thoughts

Savory Thoughts is a recipe channel run by husband-and-wife duo AJ and Mirlene, per the channel's own description. They post simple home-cooking videos, with a strong focus on Haitian, Filipino and Ghanaian dishes such as tchaka, palm nut soup and chicken adobo. Most uploads are short vertical clips, supported by longer step-by-step recipes.

The channel has about 3,890 subscribers and a median of 355 views per video. Viewers are likely home cooks in the United States interested in cultural and comfort food, though this is an estimate. According to the couple's website, they have recipes featured by The Pioneer Woman, Food52, Good Morning America and Country Living.

Based on the rate rule for a channel with mostly Shorts, a sponsored integration is estimated at $150 to $250 per video. That works out to a CPM of roughly $4 to $8 per 1,000 views for Shorts, compared with $10 to $30 typical for paid ads. Food, spice and kitchen gadget brands looking for affordable recipe placements should consider booking.

Written from Savory Thoughts's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Savory Thoughts can edit or remove this page at any time.

Questions about Savory

How much does Savory Thoughts charge for a sponsored video?

Savory Thoughts is estimated at $150 to $250 per sponsored video, based on the median view count and the channel's Shorts-heavy format. The channel has not published rates. Use this range as a starting point and confirm during outreach.

What does Savory Thoughts post about on YouTube?

Savory Thoughts posts home-cooking recipes, with a focus on Haitian, Filipino and Ghanaian dishes, desserts such as ube donuts and pumpkin tart, and quick weeknight meals. Most videos are short vertical clips, with some longer step-by-step guides.

How do I contact Savory Thoughts for a brand deal?

The channel lists hello@savorythoughts.com and a contact page on savorythoughts.com that asks for product and sponsorship inquiries. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

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