Sbarba is the YouTube channel of Bruno (@sbarba), based in Italy, who reviews traditional wet shaving gear, teaches beginners, and shares small business lessons from running the Sbarba online shop. With about 2,400 subscribers and roughly 1,500 median views, it posts rarely, so sponsored videos cost $150 to $250 per video.
Engaged Italian wet shaving audience reached through detailed product reviews
- Median of about 1,500 views per video with a 90th percentile near 2,900 views
- Long-form reviews averaging about 30 minutes give brands room for a full integration
- Live streams and a small business angle suit shaving and grooming brands
Brand fit report
Content
- Formats
- product review, live stream, how-to guide
- Tone
- practical, enthusiastic
- Language
- Italian
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- 25 to 30 minutes for reviews, 1 to 2 hours for live streams
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- grooming products, live streaming software
- Affiliate links
- No
Recent video descriptions for Live! (2026) promote a StreamYard discount link, but no sponsorship disclosures were found in the last 50 videos.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is limited to shaving tools, grooming products and business management, with no concerning titles found in the recent videos.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 2.4k | 1.5k | 0 |
Benchmark score: 50 / 100
Public rule, same for everyone. How it works.
Recent videos
▶
▶
▶Last three uploads, latest 285 days ago.
Rasatura tradizionale e gestione di una piccola azienda, spiegate in modo semplice da chi le vive ogni giorno. Sono Bruno: mi rado con il rasoio di sicurezza dal 2017 e ho fondato Sbarba, il negozio online dedicato alla rasatura classica. Su questo canale trovi: 🪒 Recensioni di rasoi di sicurezza, lame, pennelli, saponi e dopobarba 📘 Guide per chi comincia: preparazione, tecnica ed errori da evitare 📈 Gestione di una piccola azienda: conti e tasse, bilancio, prezzi, fornitori e pubblicità, con l'esperienza diretta di Sbarba Molti dei prodotti di cui parlo li trovi su sbarba.it. Iscriviti pe
About Sbarba
Sbarba is the YouTube channel of Bruno, an Italian creator who has shaved with a safety razor since 2017 and runs the Sbarba online shop, according to the channel description and the sbarba.it homepage. The channel publishes detailed reviews of safety razors, blades, brushes and shaving soaps, along with beginner guides on preparation and technique. It also covers the practical side of running a small business, including taxes, pricing and suppliers.
The channel has about 2,400 subscribers and roughly 421,000 lifetime views across 155 videos. Recent uploads are infrequent, with one video in the past year, and many recent items are long live streams. Viewers are estimated to be mostly Italian men aged 25 to 44 who are already interested in traditional wet shaving. These figures are estimates based on the channel data.
Sponsored integrations are priced at $150 to $250 per video, which works out to roughly $20 to $35 CPM on the 1,500 median views, compared with $10 to $30 for typical paid ads. Brands in shaving and grooming who want a niche, engaged audience should consider booking Sbarba.
Written from Sbarba's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Sbarba can edit or remove this page at any time.
Questions about Sbarba
How much does Sbarba charge for a sponsored video?
Sbarba's sponsored integrations are estimated at $150 to $250 per video, based on a median of about 1,500 views per long-form upload. Rates are USD per video and reflect a CPM of roughly $20 to $35 per 1,000 views.
What does Sbarba post about on YouTube?
Sbarba posts Italian-language reviews of safety razors, blades, shaving brushes and soaps, along with beginner guides to traditional wet shaving. The channel also covers small business management, such as taxes, pricing and supplier relationships, drawn from running the sbarba.it shop.
How do I contact Sbarba for a brand deal?
Contact details for Sbarba unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked, so you can check availability and send a brief from the platform.