Scania Россия
Scania Россия (@scaniainrus) is the official Russian-language channel of Scania's importer in Russia, with 10,500 subscribers and about 1,000 median views. It has not uploaded since January 2022, nearly five years ago. Content covers trucks, buses, leasing and fleet software. A sponsored rate would be $150 to $250 per video, the minimum, though one customer story reached 619,000 views.
Dormant official truck brand channel with a few high-view customer stories
- Median views are about 1,000, so the rate falls at the $150 to $250 minimum.
- Last upload was 1,722 days ago, with no videos in the past year.
- Three customer stories each passed 500,000 views, against a mean of about 72,000.
Brand fit report
Content
- Formats
- product showcases, customer stories, travel series, webinars
- Tone
- corporate, informative
- Language
- Russian
- On camera
- No, voiceover and b-roll
- Production
- Studio quality
- Typical length
- 1 to 4 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- commercial vehicles, truck leasing
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel promotes its own brand, for example 'Операционный лизинг SCANIA'.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Titles such as 'Карьерный самосвал Scania ODIN M' and 'Свияжск. Путешествие на автобусе Scania Touring' show nothing flagged.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 15 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Вебинар от бизнес-школы FMS: «Автоматизация бизнеса: техноло · 732 views
▶Вебинар от «Бизнес-Школы FMS» по теме «Эффективное управлени · 260 views
▶ПАКЕТ «ДАННЫЕ. ЭФФЕКТИВНОСТЬ» СИСТЕМЫ УПРАВЛЕНИЯ АВТОПАРКОМ · 252 viewsLast three uploads, latest 1722 days ago.
Официальный канал Scania в России В мае 1993 г. в Москве состоялось открытие Представительства Scania CV AB в России, а с 1998 г. Scania представлена эксклюзивным импортером и дистрибьютором техники Scania - компанией "Скания-Русь", которая является динамично развивающейся компанией и поставляет на российский рынок не только высококачественную технику мирового концерна Scania, но также предлагает исчерпывающий комплекс услуг - от финансирования покупки техники, ее обслуживания до последующего выкупа автомобилей клиента в счет покупки новой техники Scania. На территории России работает более
About Scania Россия
Scania Россия (@scaniainrus) is the official channel of Scania's importer in Russia, with 10,500 subscribers. It posts in Russian about trucks, buses, quarry dump trucks, leasing products and the Scania FMS fleet system. Videos are mostly one to four minutes, with a few webinars over two hours long.
The last upload was in January 2022 and nothing has been posted in the past year. Median views are about 1,000, but a handful of customer stories passed 500,000 views, so the average is far higher than the typical video. Viewers are likely Russian-speaking fleet owners and drivers; these audience details are estimates.
The rate rule of $20 to $35 per 1,000 median views gives under $150, so the floor of $150 to $250 per video applies. That is above the $10 CPM of typical ads on a per-view basis, but the channel is inactive, so confirm availability before booking. It suits only brands that want heavy-vehicle adjacency.
Written from Scania Россия's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Scania Россия can edit or remove this page at any time.
Questions about Scania
How much does Scania Россия charge for a sponsored video?
With about 1,000 median views, the estimated rate is $150 to $250 per video, which is the minimum. The formula is $20 to $35 per 1,000 median views, versus $10 to $30 CPM for paid ads.
What does Scania Россия post about on YouTube?
It posts Russian-language videos on Scania trucks, dump trucks, buses, leasing, fleet software and customer stories, plus a bus travel series. The most recent upload is from January 2022.
How do I contact Scania Россия for a brand deal?
No email was listed in the channel data. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked. This channel looks inactive, so check first.