Starbooked

Maike, who runs the German-language YouTube channel Schlaumal (@schlaumal), makes explainer documentaries on environment, animal and human rights topics. The channel has about 9,200 subscribers and a median of roughly 31,600 views per video. Uploads have slowed to none in the past year, and a sponsored integration is estimated at $600 to $1,100 per video.

Why brands book Schlaumal

German-language eco explainers with a steady, engaged viewer base

  • Median of about 31,600 views per video across 18 uploads
  • Top video 'Das Problem mit dem Palmöl' reached about 148,000 views
  • Strong fit for sustainability brands, with a viewer comment rate that signals real discussion
Best forsustainable product launcheszero-waste and reusable goodsethical and vegan brands
Watch forNo uploads in the past year, so confirm the channel is still active before booking.

Brand fit report

Content

Topics, IAB taxonomy
Environment45%
Health & Fitness15%
Food & Drink15%
Shopping10%
Travel5%
Pets & Animals10%
Formats
long-form documentary-style explainers, short quick-tip videos, voiceover over b-roll
Tone
informative, earnest
Language
German
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
4 to 8 minutes

Audience

Commercial intent20/100
Comments asking for links, prices or where to buy
Sentiment65/100
Positive share of 18 comments
Engagement1.8%
Likes and comments per view on recent videos
Audience asks abouthow to reduce plastic and packaging waste in daily lifewhether certain products such as palm oil or coffee capsules are actually harmfulwhich sustainable gifts or alternatives are practical
Age
20%18-24
35%25-34
25%35-44
20%45+
Gender
60%women
40%men
Countries
🇩🇪 Germany75%
🇦🇹 Austria10%
🇨🇭 Switzerland8%
LanguagesGerman 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel description lists a contact email for collaboration inquiries.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Documentaries cover sensitive topics such as animal testing and mass slaughter but are presented without graphic imagery, for example 'Tierversuche für Kosmetik - Doku'.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube9.2k32k0

Benchmark score: 52 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform2 / 20

Recent videos

Last three uploads, latest 2988 days ago.

Hallo und herzlich Willkommen bei Schlaumal. Ich bin Maike und auf meinem Kanal findet ihr spannende Erklärvideos zu Umwelt, sowie Tier- und Menschenrechtsthemen. Schlaumal ist ein "Ein-Frau-Projekt" und die Produktion eines Videos nimmt viel Zeit in Anspruch. Ich werde versuchen jeden Monat ein Video hochzuladen. Zusätzliche Qicktipp-Videos sollen die Wartezeit verkürzen. Die Videos dürfen natürlich gerne geteilt und in Eure Blogs/Websites eingebunden werden! Kontaktiert mich bei Fragen, Kritik oder Themenvorschlägen: schlaumal@yahoo.de Eure Maike
Schlaumal - Umwelt, Mensch und Tier's own profile description on YouTube

Are you Schlaumal - Umwelt, Mensch und Tier? Claim or remove this profile.

About Schlaumal - Umwelt, Mensch und Tier

Schlaumal is a German-language YouTube channel run by Maike, a single-person project that produces explainer documentaries on environmental, animal and human rights topics. Videos cover subjects such as plastic in the ocean, palm oil, food waste and cosmetic animal testing, alongside short quick-tip videos on sustainable living. The channel has about 9,200 subscribers, with a median of roughly 31,600 views per video.

The audience appears to be mostly German-speaking viewers in Germany, Austria and Switzerland, concentrated among adults aged 25 to 44. These demographic figures are estimates and are not platform-reported. The channel has not uploaded in the past year, so activity should be verified before booking.

Based on its reach, a sponsored integration is estimated at $600 to $1,100 per video, using a CPM of $20 to $35 per 1,000 median views. That is above the $10 typical for paid ads, but the audience is engaged and niche. Sustainability and ethical brands are the best fit.

Written from Schlaumal - Umwelt, Mensch und Tier's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Schlaumal - Umwelt, Mensch und Tier can edit or remove this page at any time.

Questions about Schlaumal

How much does Maike charge for a sponsored video?

Based on a median of about 31,600 views, Schlaumal's sponsored integration is estimated at $600 to $1,100 per video. This is a CPM of $20 to $35 per 1,000 views, compared with the $10 to $30 typical for paid ads. Rates are not published by the creator.

What does Schlaumal post about on YouTube?

Schlaumal posts German-language explainer documentaries on environmental, animal and human rights topics, such as plastic pollution, palm oil and food waste. It also publishes short quick-tip videos on sustainable everyday habits, and the channel has about 9,200 subscribers.

How do I contact Schlaumal for a brand deal?

The creator lists an email address in the channel description for questions and collaboration. Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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