Schule und Familie
Schule und Familie (@schule-und-familiede) is a German channel run by the Johann Michael Sailer Verlag in Nürnberg, offering crafts, drawing, reading and learning videos for children. It has about 10,600 subscribers and a median of 1,547 views per video. Uploads have stopped, with none in the last 365 days. Estimated rate is $150 to $250 per video.
Family-safe German kids' channel with a 10,600-subscriber audience of parents
- 10,600 subscribers and 3.06 million lifetime views on a children's crafts and learning channel
- Median 1,547 views per video, with a top-performing slime tutorial at 479,493 views
- Strong fit for family-safe German-language brands, though uploads have been paused for over five years
Brand fit report
Content
- Formats
- how-to tutorials, animated cartoons, magazine promotion clips, read-aloud stories
- Tone
- playful, instructional
- Language
- German
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- 1 to 4 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- children's magazines
- Affiliate links
- No
Recent videos promote the publisher's own magazines (I love English Junior, DEIN PLANET, WAPITI, TIERFREUND) via links in descriptions, which are house promotion rather than third-party sponsorship.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is children's crafts, reading and learning with no flagged material in the last 30 videos.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 11k | 1.5k | 0 |
Benchmark score: 20 / 100
Public rule, same for everyone. How it works.
Recent videos
▶I love English Junior Ausgabe 04/2020 [KINDEGERECHT ENGLISCH · 1.5k views
▶I love English Junior Ausgabe 10/2020 [KINDEGERECHT ENGLISCH · 1.2k views
▶I love English Junior Ausgabe 03/2020 [KINDEGERECHT ENGLISCH · 875 viewsLast three uploads, latest 2194 days ago.
JETZT KANAL ABONNIEREN - Über neueste Videos informiert sein - Kinder richtig fördern ---------------------------------- Dies ist der YouTube-Kanal der website http://www.schule-und-familie.de "Schule und Familie - Kinder richtig fördern" ist der Coach für Eltern von Kindern bis zum Jugendalter. Durch Origami, Ausmalbilder wie Mandalas und Bastelideen erlernen die Kleinen auf spaßige Weise Fähigkeiten, die sie in der Schule brauchen. ---------------------------------------------- Impressum: Verantwortlich für den Inhalt Andrea Hösel (V.i.S.d.P.) Kontakt: hoesel@sailer-verlag.de Kontakt:
About Schule und Familie
Schule und Familie is a German YouTube channel from the Johann Michael Sailer Verlag in Nürnberg, aimed at parents of young children. The channel posts short crafts tutorials, drawing lessons, read-aloud stories and clips promoting the publisher's children's magazines. Most videos are between one and four minutes long, though some lessons run longer. The channel has been inactive for more than five years, and its most successful video is a slime recipe with about 479,000 views.
The channel's audience is estimated to be mostly German-speaking parents and educators, with a majority of women in the estimate. The channel's own description calls it a coach for parents of children up to adolescence. Audience figures are estimates based on the content and are not platform-reported.
According to the channel's website, the publisher is the Johann Michael Sailer Verlag. Recent video rates are estimated at $150 to $250 per video, which is well below the cost of paid ads. A typical paid ad CPM is $10 to $30, while this channel's suggested rate is a $20 to $35 CPM based on median views, so brands should not expect better value than paid media. The channel suits family-safe German-language children's brands.
Written from Schule und Familie's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Schule und Familie can edit or remove this page at any time.
Questions about Schule
How much does Schule und Familie charge for a sponsored video?
Based on a median of 1,547 views and a long-form rate of $20 to $35 per 1,000 median views, the estimated range is $150 to $250 per video. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
What does Schule und Familie post about on YouTube?
The channel posts German-language children's crafts tutorials, drawing lessons, read-aloud stories and clips promoting the publisher's children's magazines. Most videos run one to four minutes. Uploads have paused for over five years.
How do I contact Schule und Familie for a brand deal?
Contact details for Schule und Familie unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, and the publisher's contact address appears in the channel's public imprint.
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