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Scotland Outdoors

Podcast · www.bbc.co.uk/programmes/p02nrtq1 · GB · EN

Scotland Outdoors, published by BBC Radio Scotland, is a topical guide to life in the Scottish outdoors, covering nature, science and rural culture. The feed holds 809 episodes released roughly every three days, typically 25 to 90 minutes long. Estimated downloads are 5,000 to 25,000 per episode, with a host-read rate of $90 to $620 per episode (estimate). Recent episodes feature a Scottish landscape, wildlife and heritage mix.

Why brands sponsor Scotland Outdoors

Scottish outdoors audience from a trusted BBC public broadcaster feed

  • Over 800 episodes published on the BBC Radio Scotland feed, roughly every three days
  • Apple Podcasts shows a 4.8 average rating from 246 ratings
  • Episodes run 25 to 85 minutes, leaving room for a mid-roll read
Best foroutdoor and camping geartourism and regional brandsconservation and nature products
Watch forBBC content rules restrict commercial sponsorship, so a standard host-read may not be available.

Brand fit report

Content

Topics, IAB taxonomy
Nature45%
Science25%
Travel15%
Arts & Entertainment15%
Formats
interview, magazine feature, documentary segment
Tone
informative, warm
Language
English
Production
Studio production
Typical length
25 to 85 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: Apple ratings count of 246 (band 200 to 1,000 for 5,000 to 25,000 downloads), 809 episodes, and BBC hosting with a broad Podcast Index popularity of 9.
Audience asks aboutWhere to visit in ScotlandWhich birds and wildlife are aroundLocal history and heritage sites
Age
10%18-24
20%25-34
25%35-44
45%45+
Gender
55%women
45%men
Countries
🇬🇧 United Kingdom80%
🇺🇸 United States5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Episode titles cover wildlife, heritage and outdoor activities with no explicit flags.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 85 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 2 days ago, a new one about every 3 days.

A topical guide to life in the Scottish outdoors.
Scotland Outdoors's own show description from the podcast feed

Do you make Scotland Outdoors? Claim or remove this page.

About Scotland Outdoors

Scotland Outdoors is a topical guide to life in the Scottish outdoors, published by BBC Radio Scotland and listed on the BBC programmes site. The feed contains 809 episodes, with recent releases covering birdlife, heritage sites, horses, photography and nature journaling. Episodes arrive about every three days and typically run between 25 and 85 minutes.

Apple Podcasts lists the show with a 4.8 average rating from 246 ratings, updated biweekly. Listeners are estimated, not measured, to be mostly UK adults aged 35 and over with an interest in Scottish nature and heritage. Estimated downloads are 5,000 to 25,000 per episode, based on the Apple ratings count and feed signals.

No sponsors appear in the feed. Based on the estimate, a host-read mid-roll would fall around $90 to $620 per episode, though BBC editorial and advertising policies make sponsorship unlikely. Brands in outdoor gear, tourism and conservation would be the natural fit if a partnership were ever possible.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Scotland Outdoors can edit or remove this page at any time.

Questions about Scotland Outdoors

How much does Scotland Outdoors charge for a podcast sponsorship?

The estimated rate is $90 to $620 per episode for a host-read mid-roll, based on estimated downloads. BBC policies limit sponsorship, so availability should be confirmed before budgeting.

What is Scotland Outdoors about?

Scotland Outdoors is a BBC Radio Scotland podcast covering Scottish nature, wildlife, heritage and outdoor life. Episodes arrive about every three days and typically run 25 to 85 minutes.

How do I contact Scotland Outdoors about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked, though BBC sponsorship rules may apply.