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The Scottish Parliament

@scottishparl · GB · EN

The Scottish Parliament (@scottishparl), the devolved legislature for Scotland based in Edinburgh, uploads full recordings of chamber debates and committee meetings. The channel has about 25,400 subscribers and a median of 249 views per video, publishing roughly 50 videos a year. Brand deal rate: not applicable, as this is an official government body that does not accept sponsorships.

Why brands book The

Official Scottish Parliament channel; not available for sponsorship

  • About 25,400 subscribers and 8.1 million lifetime views across 14,905 videos
  • Median of 249 views per video, with the top recent video reaching 8,236 views
  • Roughly 50 uploads in the last 365 days, all tied to parliamentary business
Best forpublic information campaignscivic engagement research
Watch forOfficial government body; sponsorship is not offered and political content is high.

Brand fit report

Content

Topics, IAB taxonomy
Politics85%
Society15%
Formats
full-length debate recordings, committee meeting recordings, short event highlights
Tone
formal, neutral
Language
English
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
8 to 45 minutes

Audience

Commercial intent0/100
Comments asking for links, prices or where to buy
Sentiment50/100
Positive share of 30 comments
Engagement0.7%
Likes and comments per view on recent videos
Audience asks aboutwhat was decided in the latest debatehow a bill or motion progresseswhen the next First Minister's Questions takes place
Age
10%18-24
18%25-34
24%35-44
48%45+
Gender
50%women
50%men
Countries
🇬🇧 United Kingdom90%
Other10%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicshigh

Family friendly
Recordings of parliamentary debates on political and policy topics, such as 'Scottish Government Debate: Strengthening Scotland's Cyber Resilience', carry high political content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube25k24950

Benchmark score: 36 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers1 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform5 / 20

Recent videos

Last three uploads, latest 10 days ago.

This is the official YouTube channel for the Scottish Parliament. The Scottish Parliament is the devolved legislature for Scotland. It identifies and debates issues, makes law and holds the Scottish Government to account. On this channel, you can view videos of all meetings held in the Debating Chamber and all public Committee meetings, as well as news clips, events highlights and other informative videos. If you have any comments or questions, please contact us: - Email: sp.info@parliament.scot - Phone: 0131 348 5000 or 0800 092 7500 - Twitter: www.twitter.com/scotparl - Facebook: www.fac
The Scottish Parliament's own profile description on YouTube

Are you The Scottish Parliament? Claim or remove this profile.

About The Scottish Parliament

The Scottish Parliament channel is the official YouTube presence of the devolved legislature for Scotland, based in Edinburgh. It publishes full recordings of debates in the Debating Chamber, public committee meetings, First Minister's Questions, news clips and event highlights. Most uploads are long-form, often between 30 minutes and two hours, and many include British Sign Language interpretation.

The channel has about 25,400 subscribers and 14,905 videos. Its median video draws around 249 views, with a 90th percentile near 1,185, so the audience is small and concentrated among people following specific debates, committees or legislation. The audience is estimated to be mostly UK-based and skewed toward older adults, though this is inferred rather than measured. Viewers are typically journalists, researchers, public servants and engaged citizens.

The channel does not run sponsored content, product integrations or affiliate links, so it is not a candidate for brand deals. Brands looking for paid reach should compare against typical paid ad CPMs of $10 to $30 per 1,000 impressions. This channel is more relevant for organizations studying Scottish policy than for commercial campaigns.

Written from The Scottish Parliament's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. The Scottish Parliament can edit or remove this page at any time.

Questions about The

How much does The Scottish Parliament charge for a sponsored video?

The Scottish Parliament does not offer sponsored videos. As an official government body, its channel carries no paid integrations, so there is no published rate for brand sponsorship on this channel.

What does The Scottish Parliament post about on YouTube?

The channel posts full recordings of parliamentary debates, public committee meetings, First Minister's Questions and short event highlights. Nearly all content concerns Scottish politics, public policy and the work of the legislature.

How do I contact The Scottish Parliament for a brand deal?

Brand deal contact details are unlocked on Starbooked for $0.80. Boosted creators can be booked through Starbooked, but this channel is an official government body and does not accept sponsorship, so a deal is unlikely.