Starbooked

Scott Martin | Groundswell Origins

@scottmartingroundswell · CA · EN

Scott Martin (@scottmartingroundswell), a Canadian marketing strategist and founder of Groundswell Origins, makes long-form interviews, keynotes and short clips on brand strategy and sustainable growth. The channel has about 5,500 subscribers and a median of 106 views per video, posts roughly three videos a quarter, and sponsored integrations are estimated at $150 to $250 per video.

Why brands book Scott

Long-form business audience engaged with brand strategy and marketing leadership content

  • Median of 106 views per video suggests a small but focused audience, with a 4.95% like rate
  • Thirty-six uploads in the past 365 days with a 2,634-second median duration signals deep-dive content
  • Podcast guests include Joe Pulizzi, Jay Baer and Mark Schaefer, which attracts marketing professionals
Best forB2B software and marketing tool launchesbusiness coaching and consulting offers
Watch forAudience is small and niche; view counts are low, so reach is limited.

Brand fit report

Content

Topics, IAB taxonomy
Business70%
Careers10%
Technology & Computing10%
Arts & Entertainment10%
Formats
podcast interview, keynote recording, short clip
Tone
professional, informative
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
30 to 60 minutes, with 1 minute clips

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Engagement5.0%
Likes and comments per view on recent videos
Audience asks abouthow to build a brand that sustains growthhow marketing is changing with AIhow to build trust with customers without heavy paid marketing
Age
10%18-24
25%25-34
35%35-44
30%45+
Gender
40%women
60%men
Countries
🇨🇦 Canada25%
🇺🇸 United States45%
🇬🇧 United Kingdom10%
Other20%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Business interviews and keynotes with no flagged titles or descriptions in the last 30 videos.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube5.5k1063

Benchmark score: 7 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers2 / 50
Activity Uploads in the last 90 days3 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 6 days ago.

Creating Waves Moving Oceans 🌊 Brand Coherence Pioneer & Growth Advisor | Author l TEDx Speaker | Groundswell Podcast | ripcurrents Show Stop chasing wind swells or waiting for the perfect storm. Instead, recognize that you have the power to become the storm. I’m Scott, founder of Groundswell Origins. I have 30 years of experience in all types of marketing as both an agency owner and strategist to national brands. As a life-long entrepreneur, I strike a balance between leading-edge marketing innovation and traditional approaches to delivering sensible, informed, forward-thinking decisions fo
Scott Martin | Groundswell Origins's own profile description on YouTube

Are you Scott Martin | Groundswell Origins? Claim or remove this profile.

About Scott Martin | Groundswell Origins

Scott Martin runs the Groundswell Origins YouTube channel, which features long-form podcast interviews, keynote recordings and short clips on brand strategy, marketing and sustainable business growth. He has about 30 years of marketing experience as an agency owner and strategist, according to his website and channel description, and hosts The Groundswell Origins Podcast.

The channel posts about three videos per quarter, most running around 40 to 55 minutes, with a median of 106 views. The audience is likely small and made up of marketers, founders and consultants, mostly in English-speaking markets. These viewer estimates are informed guesses rather than verified data.

Brands seeking advice-driven business audiences may find value here. At an estimated $150 to $250 per video, the implied CPM is high relative to the $10 typical for paid ads, so the channel suits niche B2B outreach more than mass reach.

Written from Scott Martin | Groundswell Origins's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Scott Martin | Groundswell Origins can edit or remove this page at any time.

Questions about Scott

How much does Scott Martin charge for a sponsored video?

Based on the channel's median of 106 views on long-form content, an estimated sponsored integration costs $150 to $250 per video, which is the minimum rate floor. Rates are estimates derived from view data and may be negotiated directly with the creator.

What does Scott Martin post about on YouTube?

Scott Martin posts podcast interviews, keynote recordings and short clips about brand strategy, marketing, trust-based growth and entrepreneurship. Guests have included marketing thought leaders such as Joe Pulizzi and Jay Baer.

How do I contact Scott Martin for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked, so check the profile once it's unlocked for booking options.

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