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Second in Command: The Chief Behind the Chief with Cameron Herold

Podcast · cooalliance.com/podcasts · EN
Hosted by Cameron Herold

Second in Command with Cameron Herold, produced by the COO Alliance, interviews operations leaders about the Chief Behind the Chief role. The show has 608 episodes released weekly, with a median length of about 46 minutes. Estimated downloads are 5,000 to 25,000 per episode, implying a rate of $90 to $625 per episode, based on Apple Podcasts ratings.

Why brands sponsor Second in Command: The Chief Behind the Chief with Cameron Herold

Reach 608 episodes of senior operations leaders at scale-up companies

  • Weekly interviews with COOs and operations executives who make real decisions about company growth
  • Median episode runs about 46 minutes, giving time for a full host-read integration
  • Apple Podcasts rating of 4.9 across 218 ratings signals a loyal, engaged listener base
Best forB2B software and operations toolsexecutive recruiting and professional services
Watch forAudience is niche executive operations; download estimates are inferred from ratings, not published.

Brand fit report

Content

Topics, IAB taxonomy
Business70%
Careers20%
Management10%
Formats
interview, solo monologue
Tone
professional, insightful
Language
English
Production
Clean, edited audio
Typical length
35 to 50 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: 218 Apple Podcasts ratings (band 200 to 1,000 ratings maps to 5,000 to 25,000 downloads), show is over five years old, weekly cadence, 608 episodes, mid-length episodes, and a Podcast Index popularity of 9.
Audience asks abouthow to succeed as a COOwhat responsibilities a COO should ownhow to build a strong CEO-COO partnership
Age
5%18-24
25%25-34
40%35-44
30%45+
Gender
30%women
70%men
Countries
🇺🇸 United States60%
🇨🇦 Canada10%
🇬🇧 United Kingdom10%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
COO Alliance
Categories promoted
professional development
Affiliate links
No

No sponsor mentions found in the feed; the COO Alliance is the show's own producer and is not an external sponsor.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Business interviews with no explicit flag in the feed and no concerning titles among the last 20 episodes.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 84 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 6 days ago, a new one about every 7 days.

Welcome to the “Second in Command” Podcast hosted by Cameron Herold, brought to you by the COO Alliance, where top-level COOs share their insights, tactics, and strategies that made them the Chief Behind the Chief. Cameron Herold founded the COO Alliance with one simple goal in mind: to provide COOs with the same professional development and growth opportunities CEOs have enjoyed for many years.…
Second in Command: The Chief Behind the Chief with Cameron Herold's own show description from the podcast feed

Do you make Second in Command: The Chief Behind the Chief with Cameron Herold? Claim or remove this page.

About Second in Command: The Chief Behind the Chief with Cameron Herold

Second in Command with Cameron Herold is a business podcast produced by the COO Alliance, hosted by Cameron Herold, a consultant, author and speaker according to the show's description. Each episode interviews a chief operating officer or operations leader about the tactics behind the role, and the feed lists 608 episodes released weekly with a median length of about 46 minutes.

The show has a 4.9 average rating from 218 Apple Podcasts ratings. Listeners are likely executives and operations professionals, though this is an estimate; the show publishes no download figures. Estimated downloads are 5,000 to 25,000 per episode.

No external sponsors appear in the feed, with the COO Alliance itself as the producer. A host-read mid-roll at estimated audience levels would run about $90 to $625 per episode, suited to B2B operations software and professional services brands.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Second in Command: The Chief Behind the Chief with Cameron Herold can edit or remove this page at any time.

Questions about Second in Command: The Chief Behind the Chief with Cameron Herold

How much does Second in Command with Cameron Herold charge for a podcast sponsorship?

Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll ad is estimated at $90 to $625 per episode. These are estimates derived from public ratings data, not published rates.

What is Second in Command with Cameron Herold about?

The show interviews chief operating officers and operations leaders about their work, strategies and the Chief Behind the Chief role. It releases new episodes weekly, with a median length of about 46 minutes.

How do I contact Second in Command with Cameron Herold about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked directly.

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