Second Life, hosted by Hillary Kerr, co-founder of Who What Wear, spotlights women who have made major career changes and how they use earlier skills to pivot. The show has 731 episodes, released about every two days, with a median length of about 45 minutes. Estimated downloads per episode are 5,000 to 25,000, implying a rate of roughly $90 to $625 per episode.
Career-change interviews with women founders and creatives, 731 episodes strong
- Ratings of 2,846 on Apple Podcasts average 4.8 stars, a strong engagement signal for a long-running show.
- Episodes run about 45 minutes, giving room for a host-read mid-roll with context.
- The show's guests span fashion, beauty, business and publishing, a varied audience base.
Brand fit report
Content
- Formats
- interview, guest spotlight
- Tone
- inspirational, conversational
- Language
- English
- Production
- Clean, edited audio
- Typical length
- 35 to 55 minutes
Audience
Commercial
- Brands seen
- Who What Wear
- Categories promoted
- None yet
- Affiliate links
- No
No sponsor mentions found in the feed; the show is published by Who What Wear, its own publisher, and no funding links are listed.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Episode titles cover careers, fashion weeks and design; no flagged content appears in the feed.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | www.whowhatwear.com/tag/second-life |
| Apple Podcasts | podcasts.apple.com/podcast/id1347626043 |
| RSS feed | feeds.megaphone.fm/FUFET2810977021 |
Benchmark score: 50 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| The Who What Wear Podcast: WWW20 Presents: Mandy Moore, From Teen Pop | 2026-10-14 | 46 min |
| Danielle Pheloung: Cofounder of Phe Phe | 2026-10-12 | 50 min |
| The Who What Wear Podcast: WWW20 Presents: Chriselle Lim, the Internet | 2026-10-07 | 43 min |
| Rickie De Sole: Editor of Air Mail's Dress Code | 2026-10-05 | 58 min |
| The Who What Wear Podcast: Denim Consultant Benjamin Talley Smith Retu | 2026-09-30 | 30 min |
| Casey Lewis: Creator of After School | 2026-09-28 | 51 min |
Last six episodes from the show's feed, latest 5 days ago, a new one about every 2 days.
Hosted by Who What Wear co-founder Hillary Kerr, Second Life spotlights successful women who have made major career changes. Guests share lessons they've learned through fearlessly daring to pivot, and how they've used skills from their "first lives" to navigate their winding career journeys.
About Second Life
Second Life is a career podcast produced by Who What Wear and hosted by its co-founder Hillary Kerr, according to the show's feed and the Who What Wear website. Each episode features a woman who has made a major career change, and guests describe how skills from their earlier work shaped their pivots. The show has 731 episodes and releases new ones about every two days, with a median length of roughly 45 minutes, per the RSS feed.
Apple Podcasts lists 2,846 ratings with an average of 4.8 stars, which suggests a loyal listener base. Listener estimates are based on rating counts and show metrics, not published download data, and point to roughly 5,000 to 25,000 downloads per episode. The audience is likely concentrated among women in their twenties to forties interested in careers, fashion and business.
The feed shows no current sponsors. Based on the estimated audience, a host-read mid-roll would likely cost between $90 and $625 per episode, and the show suits career development, fashion and beauty, and professional productivity brands looking for a thoughtful, engaged audience.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Second Life can edit or remove this page at any time.
Questions about Second Life
How much does Second Life charge for a podcast sponsorship?
Based on estimated downloads of 5,000 to 25,000 per episode, a host-read mid-roll rate runs roughly $90 to $625 per episode. Final pricing depends on the publisher's terms and the ad format.
What is Second Life about?
Second Life is a Who What Wear podcast hosted by Hillary Kerr. It features successful women who have made major career changes and shares how they used earlier skills to pivot.
How do I contact Second Life about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked directly through Starbooked.
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