Starbooked

Secrets of Middle Earth

Hosted by Jeff Haecker, Rob Story, Patrick Mason, Bryan Shackett

Secrets of Middle-earth is a podcast from SQPN, a Catholic nonprofit, examining the themes, symbolism and moral vision in Tolkien's writings and screen adaptations. A panel including Jeff Haecker and Rob Story hosts. Apple Podcasts lists 132 episodes, released about every two weeks at roughly 75 to 80 minutes each. Estimated downloads are 2,000 to 6,000 per episode, about $40 to $150 per sponsored spot.

Why brands sponsor Secrets of Middle Earth

A 16-year Tolkien analysis show with a devoted, highly rated fan audience

  • Apple Podcasts shows 159 ratings at 4.8 stars, 142 of them five stars, indicating a loyal listener base.
  • Long episodes of about 78 minutes give a sponsor time to reach listeners who stay through a full discussion.
  • The SQPN network already offers a sponsorship page and a Tolkien bookstore, which signals openness to commercial partners.
Best forbooks, games and collectiblesfaith-oriented and educational productsfandom merchandise
Watch forBiweekly cadence limits inventory, and the Catholic network context may not suit every brand.

Brand fit report

Content

Topics, IAB taxonomy
Books and Literature45%
Religion & Spirituality30%
Movies25%
Formats
panel discussion, thematic analysis, episode-per-book study
Tone
thoughtful, enthusiastic
Language
English
Production
Clean, edited audio
Typical length
70 to 85 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment92/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–6k
Estimated, confidence 40%: Apple Podcasts shows 159 ratings (50 to 200 band) on a show listed since 2007 with 132 episodes, biweekly cadence and a network publisher.
Audience asks aboutthemes and symbolism in Tolkien's workfaith and theology in Middle-earthRings of Power and film adaptations
Age
8%18-24
22%25-34
32%35-44
38%45+
Gender
35%women
65%men
Countries
🇺🇸 United States65%
🇦🇺 Australia8%
🇬🇧 United Kingdom8%
LanguagesEnglish 95%Other 5%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
SQPN
Categories promoted
None yet
Affiliate links
Yes

The SQPN website menu lists a Sponsor a StarQuest Show page, a Give link and a Secrets of Middle Earth bookstore, but no sponsor appears in the last 20 titles.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
The feed is not flagged explicit and titles such as 'Weapons of Middle-Earth' concern fiction analysis.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 69 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks16 / 30
Reach Estimated downloads per episode, 20k is full marks4 / 20

Recent episodes

EpisodeDateLength
Concerning Hobbits, Part 22026-10-061 h 11 min
Concerning Hobbits, Part 12026-09-221 h 17 min
Announcing Holy Troublemakers2026-09-092 min
Weapons of Middle-Earth2026-09-011 h 7 min
The Mythmakers2026-08-251 h 47 min
Rings of Power S3: The Balrog Talks2026-08-111 h 22 min

Last six episodes from the show's feed, latest 13 days ago, a new one about every 14 days.

Secrets of Middle-Earth explores the deeper meanings, themes, and symbolism found in the writings of J.R.R. Tolkien and their screen adaptations. From The Lord of the Rings and The Hobbit to The Silmarillion and beyond, each episode goes past plot summaries to examine Tolkien’s myth-making, moral vision, and spiritual imagination. Hosted by a panel of thoughtful Tolkien enthusiasts, the show…
Secrets of Middle Earth's own show description from the podcast feed

Do you make Secrets of Middle Earth? Claim or remove this page.

About Secrets of Middle Earth

Secrets of Middle-earth explores the themes, symbolism and moral vision in J.R.R. Tolkien's writings and their screen adaptations, from The Lord of the Rings and The Hobbit to The Silmarillion. The feed describes a panel of Tolkien enthusiasts blending literary insight, theology and discussion. Episode descriptions on the SQPN website name Jeff Haecker, Rob Story, Patrick Mason, Fr. Bryan Shackett and Rob Leonardi as panelists.

SQPN's website describes the network as a Catholic non-profit. Apple Podcasts lists 132 episodes since 2010 and 159 ratings averaging 4.8, released biweekly at about 75 to 80 minutes. Listeners are likely Tolkien fans and Catholic readers; this is an estimate. Estimated downloads are 2,000 to 6,000 per episode. No sponsors appear in the feed, though SQPN's site has a Sponsor a StarQuest Show page.

At $18 to $25 per 1,000 downloads, a host-read mid-roll would cost about $40 to $150 per episode. It suits book publishers, games, collectibles and faith-oriented brands.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Secrets of Middle Earth can edit or remove this page at any time.

Questions about Secrets of Middle Earth

How much does Secrets of Middle-earth charge for a podcast sponsorship?

Starbooked estimates about $40 to $150 per host-read mid-roll episode, based on an estimated 2,000 to 6,000 downloads per episode. The show and its network, SQPN, do not publish rates here.

What is Secrets of Middle-earth about?

It examines the deeper meanings, themes and symbolism in Tolkien's writings and screen adaptations, with a panel combining literary insight, theology and discussion in roughly 75 minute episodes released about every two weeks.

How do I contact Secrets of Middle-earth about sponsoring an episode?

SQPN's website has a Sponsor a StarQuest Show page. The show's contact email also unlocks on Starbooked for $0.80, and boosted shows can be booked directly through Starbooked.

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