Starbooked

Selling Singapore

@sellingsingapore · SG · EN

Selling Singapore is a YouTube channel from Singapore run by a real estate team led by Nick Tan (@sellingsingapore), reaching about 24,000 subscribers. It posts property home tours, sale updates and bloopers, with a median of 538 views per video and roughly 14 uploads in the last 90 days. Sponsored integrations cost about $150 to $250 per Shorts video and $450 to $1,200 per long-form video.

Why brands book Selling

Singapore property channel with high-intent viewers and a 166,000-view peak tour

  • Median of 538 views per video across 437 uploads, with 14 uploads in the last 90 days
  • Home tours reached 166,492 and 70,057 views, showing strong long-form reach
  • Estimated CPM of $20 to $35 per 1,000 views for long-form, versus $10 to $30 for paid ads
Best forproperty developer launcheshome furnishing and renovation brands
Watch forMedian views are low; Shorts-heavy output means results depend on which videos break out.

Brand fit report

Content

Topics, IAB taxonomy
Real Estate70%
Hobbies & Interests15%
Lifestyle15%
Formats
home tour, short-form clip, walkthrough, behind-the-scenes bloopers
Tone
upbeat, informal
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 60 seconds for Shorts, 8 to 12 minutes for home tours

Audience

Commercial intent70/100
Comments asking for links, prices or where to buy
Sentiment75/100
Positive share of 50 comments
Engagement0.1%
Likes and comments per view on recent videos
Audience asks aboutwhat a specific Singapore property sells or rents forhow a landed or semi-detached home is laid out and renovatedhow to start a property purchase or sale in Singapore
Age
10%18-24
30%25-34
35%35-44
25%45+
Gender
45%women
55%men
Countries
🇸🇬 Singapore85%
🇲🇾 Malaysia5%
🇦🇺 Australia3%
LanguagesEnglish 95%Chinese 5%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
residential real estate
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Property home tours and bloopers with no flagged content in the last 30 videos.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube24k53814
Instagram–––

Benchmark score: 22 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers3 / 50
Activity Uploads in the last 90 days14 / 30
Reach Followers on the main platform5 / 20

Recent videos

Last three uploads, latest 33 days ago.

We started this channel to build a community around the property lovers of Singapore. We serve buyers and sellers—we combine creative marketing with a young, fun sales team, to achieve beyond conventional realtors. Our mission is to build the biggest Singaporean Property related channel for everyone to enjoy so if you love what we're doing give us your support and sub okay? A little tiny bit of support goes a long way, and we love hearing your feedback and seeing you in our community! Feel free to reach out to us for a chat at +65-81574855, if you're looking to work with the team on a new
Selling Singapore's own profile description on YouTube

Are you Selling Singapore? Claim or remove this profile.

About Selling Singapore

Selling Singapore is a YouTube channel run by a Singapore real estate team led by Nick Tan, with about 24,000 subscribers and 437 videos since 2019. The channel posts home tours of landed and condo properties, sale updates, Shorts and bloopers, with 14 uploads in the last 90 days. The team's own website describes it as a brokerage that uses content creation and media, according to sellingsingapore.com.

Viewers are most likely prospective buyers, sellers and property enthusiasts in Singapore, based on the content and the estimated demographics; this is an estimate, not measured data. Recent long-form tours reached 166,492 and 70,057 views, while the median video gets 538. Sponsored long-form integrations are priced at $450 to $1,200 per video, roughly $20 to $35 per 1,000 median views, compared with $10 to $30 CPM for typical paid ads.

This channel suits property developers, renovation and furnishing brands, and home-related services targeting Singapore buyers.

Written from Selling Singapore's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Selling Singapore can edit or remove this page at any time.

Questions about Selling

How much does Selling Singapore charge for a sponsored video?

Selling Singapore's estimated rate is $450 to $1,200 per long-form video and $150 to $250 per Shorts video, based on median views. These are estimates from public metrics, not a published rate card. Contact details unlock on Starbooked for $0.80.

What does Selling Singapore post about on YouTube?

The channel posts Singapore home tours of landed homes, condos and renovated properties, along with sale updates, walkthroughs, Shorts and bloopers. Most of the content is aimed at people looking to buy, sell or learn about the Singapore property market.

How do I contact Selling Singapore for a brand deal?

The team's website lists a contact form at sellingsingapore.com/contact, and the channel description gives a phone number for campaign enquiries. Full contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

Similar creators

YouTube and other creators in singapore property, ranked by score.

CreatorNichesFollowersMedian viewsRateScore
Mr. House | Nieruchomości@mrhousenieruchomosci · PL
real estatehouse tours20k20k$390–68057
En Casa Premium Real Estate@encasapremiumrealestate · PL
premium real estatewarsaw property1.8k203$150–25045
Discover Dallas Texas Living@discoverdallastexasliving · US
dallas relocationhome tours10k760$150–25042
Mastering The Art Of Success@debbidimaggio · US
real estateentrepreneur podcast9k34$150–25032
Raheja Developers@rahejadevelopersltd · IN
real estateluxury homes2.4k135$150–25013
custom home buildingjapanese timber homes4.3k3.3k$150–25081