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Senna Oficial

@sennatvoficial · BR · PT

Senna Oficial (@sennatvoficial) is the official Brazilian YouTube channel dedicated to Ayrton Senna, the Formula 1 champion, based in Brazil. It publishes race footage, archive material, documentaries, motivational clips and event coverage. With about 69,000 subscribers and a 1,773 median view count, it posts roughly once every two months. Sponsored integration rate: $150 to $250 per video (estimated from median views, not a quoted price).

Why brands book Senna

Brazil's official Ayrton Senna channel with 69,000 subscribers and loyal fans

  • The top upload, 'Ayrton Senna: 32 anos de legado', reached 9,890 views, and the Minecraft teaser drew 13,846 views.
  • Brand-safe, family-friendly motorsport audience concentrated in Brazil, with a 0.24% engagement rate.
  • Rate of $150 to $250 per video, a $20 to $35 CPM comparable to paid ads at $10 to $30 CPM, though lower volume.
Best formotorsport and automotive brandsBrazilian sports apparel and lifestylefocus, wellness and productivity products
Watch forMedian views are low (1,773) and recent uploads are infrequent, so reach varies sharply by video.

Brand fit report

Content

Topics, IAB taxonomy
Sport45%
Vehicle30%
Lifestyle (sociology)25%
Formats
archive montage, short documentary, event recap, lo-fi focus music
Tone
inspirational, nostalgic
Language
Portuguese
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
under 2 minutes for most uploads, with occasional long-form focus music and event videos

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment85/100
Positive share of 30 comments
Engagement0.2%
Likes and comments per view on recent videos
Audience asks aboutwhat made Ayrton Senna greatwhere to watch Senna's races and documentarieshow to build focus and discipline like a champion
Age
20%18-24
30%25-34
25%35-44
25%45+
Gender
35%women
65%men
Countries
🇧🇷 Brazil85%
🇵🇹 Portugal5%
🇺🇸 United States3%
LanguagesPortuguese 90%English 10%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos. Brand activations appear only in event recaps such as the Senna Experience 2026 video, which describes the event itself rather than a paid sponsor.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicslow

Family friendly
Motorsport footage includes historical racing crashes in archive content, and the channel's titles and descriptions are otherwise family-oriented, with no profanity seen in the last 30 videos.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube69k1.8k1
X–––
Instagram–––
TikTok–––

Benchmark score: 18 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers3 / 50
Activity Uploads in the last 90 days1 / 30
Reach Followers on the main platform14 / 20

Recent videos

Last three uploads, latest 81 days ago.

O canal oficial para descobrir quem é Ayrton Senna: um dos maiores pilotos da história da Fórmula 1 — e um símbolo global de propósito, coragem e velocidade. Explore a sua mentalidade, o legado e o impacto de um ídolo que inspira gerações ao redor do mundo. Seja você um novo fã da F1 ou um apaixonado por automobilismo desde sempre, aqui você encontra: 🏎️ Corridas lendárias e imagens raras de arquivo 🎬 Entrevistas exclusivas com pilotos da F1, celebridades e pessoas que conviveram com Senna; 🎮 Bastidores inéditos; 🧠 Conteúdos motivacionais sobre foco, propósito e superação; 📺 Indicações do qu
Senna Oficial's own profile description on YouTube

Are you Senna Oficial? Claim or remove this profile.

About Senna Oficial

Senna Oficial is the official Brazilian YouTube channel for Ayrton Senna, the Formula 1 champion whose career remains a reference point for motorsport fans. The channel posts archive race footage, short documentaries, motivational clips built around focus and perseverance, and recaps of events such as the Senna Experience and the Ayrton Senna Racing Day. Its Portuguese-language uploads are short, usually under two minutes, with a few longer focus-music videos. Upload frequency is low, with six uploads in the past year.

The audience is estimated, not measured, to be mostly Brazilian, with a large share of viewers aged 25 and older and a strong male majority. Brand work is limited to event coverage and a web series, according to the channel's own uploads; no sponsorship disclosures were found in the last 50 videos. Sponsored integrations are estimated at $150 to $250 per video, which works out to a CPM of $20 to $35 per 1,000 views, compared with the $10 to $30 CPM typical of paid ads.

This channel suits motorsport, automotive and Brazilian sports brands that want a focused, family-friendly audience around a national icon.

Written from Senna Oficial's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Senna Oficial can edit or remove this page at any time.

Questions about Senna

How much does Senna Oficial charge for a sponsored video?

Based on its median views of 1,773, the estimated rate is $150 to $250 per video. This is an estimate from the channel's view data, not a published price. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

What does Senna Oficial post about on YouTube?

The channel posts archive racing footage, short documentaries, motivational clips about focus and perseverance, event recaps and lo-fi focus music. Most videos are in Portuguese and under two minutes long.

How do I contact Senna Oficial for a brand deal?

Contact details for Senna Oficial unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked, so check the profile to see whether this channel is boosted before reaching out.

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