Starbooked

Sew Happy (@sew-happy), a sewing channel run from the United States, publishes full-length sew-alongs and quick sewing tips to about 60,200 subscribers, with a median of roughly 5,400 views per video. It uploads about 50 videos a month, mostly short clips. Sponsored integrations are quoted at $150 to $250 per video for Shorts-heavy output, or $200 to $1,000 for long-form tutorials, depending on views. Distinctive detail: many projects use free or upcycled patterns.

Why brands book Sew

Sewing tutorials that reach an engaged, craft-minded audience

  • Median of about 5,400 views per video across 1,149 uploads
  • Top recent Shorts reached 544,000 and 119,000 views, showing strong breakout potential
  • Roughly 50 uploads in the last 90 days keeps brand mentions visible
Best forfabric and notions brandssewing pattern companiescraft tool makers
Watch forMedian views are modest and the commenter base is small; Shorts drive most reach.

Brand fit report

Content

Topics, IAB taxonomy
Hobbies & Interests70%
Fashion & Style25%
Home & Garden5%
Formats
short-form sewing tips, full-length sew-along tutorials, pattern review and reveal clips
Tone
encouraging, practical
Language
English
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
under 60 seconds for Shorts, 5 to 25 minutes for sew-alongs

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment85/100
Positive share of 30 comments
Engagement2.5%
Likes and comments per view on recent videos
Audience asks aboutwhich sewing pattern to start withhow to sew a specific garment step by stephow to upcycle old clothes into new items
Age
15%18-24
30%25-34
30%35-44
25%45+
Gender
85%women
15%men
Countries
🇺🇸 United States60%
LanguagesEnglish 100%

Commercial

6%of the last 50 videos were sponsored
Ad readseparate sponsor segment
Brands seen
None yet
Categories promoted
sewing patterns, fabric, bags
Affiliate links
Yes

Video 'Fall Sewing Style: Me-Made Outfit + Plaid Tote' links a Laluva bag in the description, and several pattern videos link paid pattern purchases.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
No flagged content in the last 30 videos; the channel covers sewing and garment construction only.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube60k5.4k50

Benchmark score: 53 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers11 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform12 / 20

Recent videos

Last three uploads, latest today.

Full length sew-alongs for beginners and beyond. 🧵 Please get in touch: 🖊️ marisewsgold@gmail.com Instagram: @sew_happy_sewalongs
Sew Happy's own profile description on YouTube

Are you Sew Happy? Claim or remove this profile.

About Sew Happy

Sew Happy is a sewing channel with about 60,200 subscribers that posts full-length sew-alongs for beginners and more experienced sewists, along with short tips and upcycling projects. The channel uploads roughly 50 videos a month and has published over 1,100 videos since 2022. Most of the output is Shorts, which carry the lowest per-view cost but also account for the bulk of the channel's reach.

The audience is estimated to be mostly adult women interested in making their own clothing, based mainly on the topics and comment context rather than verified data. Viewers appear to be US-based and interested in fashion and hobbies. Brand mentions are light, with occasional pattern and bag links.

Brands seeking sewing and craft buyers should book Sew Happy. At an estimated $4 to $8 CPM for Shorts-heavy output, compared with paid ads at $10 to $30 CPM, a sponsored segment can be a cost-effective option.

Written from Sew Happy's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Sew Happy can edit or remove this page at any time.

Questions about Sew

How much does Sew Happy charge for a sponsored video?

Sew Happy's rates are estimated at $150 to $250 per Shorts-heavy video and $200 to $1,000 per long-form sew-along, based on the rule of $4 to $8 per 1,000 median views for Shorts-heavy channels. Final pricing depends on the format and scope agreed.

What does Sew Happy post about on YouTube?

Sew Happy posts sewing tutorials, full-length sew-alongs for garments such as jackets, pants, and tops, and short upcycling clips that turn old clothes or pillowcases into new items. Most uploads are short vertical videos under a minute.

How do I contact Sew Happy for a brand deal?

The channel's public contact email is listed in its description. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

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