Starbooked

Shirley Adams

@sewingconnection · US · EN

Shirley Adams (@sewingconnection) is a US-based sewing and fashion design creator who teaches patternless garment construction, fitting and fabric embellishment. Her channel has about 3,900 subscribers and a median of roughly 740 views per long-form video. Uploads have paused since 2023. Sponsored integrations would cost about $150 to $250 per video.

Why brands book Shirley

Dedicated sewing audience with a strong instructional fit for craft and fabric brands

  • Median of about 740 views per video across the last 30 uploads
  • Average video runs roughly 26 minutes, enough for a full product segment
  • Channel has 3,910 subscribers and about 325,000 lifetime views
Best forsewing notions and fabric brandspattern and workbook sellers
Watch forUploads have stopped since late 2023, so reach is largely from the back catalogue.

Brand fit report

Content

Topics, IAB taxonomy
Hobbies & Interests70%
Fashion & Style30%
Formats
long-form instructional episodes, multi-part workshop series, project walkthroughs
Tone
instructional, detailed
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
25 to 27 minutes

Audience

Commercial intent20/100
Comments asking for links, prices or where to buy
Sentiment85/100
Positive share of 30 comments
Engagement4.1%
Likes and comments per view on recent videos
Audience asks abouthow to fit a commercial patternhow to add lining to a jackethow to finish a garment professionally
Age
10%18-24
20%25-34
25%35-44
45%45+
Gender
85%women
15%men
Countries
🇺🇸 United States60%
🇨🇦 Canada10%
🇬🇧 United Kingdom10%
🇦🇺 Australia5%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is instructional sewing with no flagged themes in the recent titles or descriptions.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube3.9k7400

Benchmark score: 24 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers24 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 1044 days ago.

Shirley Adams takes the mystery out of fashion sewing - for professionals or for fun. No woman should fit the style, the style should fit the woman. When you make that style, it is always yours! Visit www.sewingconnection.com to discover the workbooks available so you can follow along with the videos. shirleyadamsfiberdance@gmail.com
Shirley Adams's own profile description on YouTube

Are you Shirley Adams? Claim or remove this profile.

About Shirley Adams

Shirley Adams runs the Sewing Connection channel on YouTube under the handle @sewingconnection, publishing long-form sewing and fashion design episodes that focus on patternless construction, fitting, lining and fabric embellishment. Her videos typically run about 25 to 27 minutes and feature her demonstrating techniques on camera, with companion workbooks available on her website.

The channel has about 3,900 subscribers, and viewers appear to be largely adult home sewers and aspiring designers, with an estimated majority over 45 and a strong skew toward women. Recent viewing comes mostly from the back catalogue, since uploads have not occurred since 2023.

Brands selling sewing notions, fabric or pattern products may find the audience well matched to instructional content. At an estimated rate of $150 to $250 per video, a sponsored integration sits well below the $10 CPM benchmark for paid ads when measured on median views, so it suits small, targeted campaigns.

Written from Shirley Adams's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Shirley Adams can edit or remove this page at any time.

Questions about Shirley

How much does Shirley Adams charge for a sponsored video?

Based on a median of about 740 views per long-form video, a sponsored integration is estimated at $150 to $250 per video. This is a Starbooked estimate from public channel data, not a published rate card, so confirm terms directly with the creator.

What does Shirley Adams post about on YouTube?

Shirley Adams posts long-form sewing and fashion design tutorials on the Sewing Connection channel. Episodes cover patternless jackets, lining, pattern fitting, fabric embellishment and silk handling, usually around 26 minutes each.

How do I contact Shirley Adams for a brand deal?

Contact details unlock on Starbooked for $0.80. Shirley Adams's channel lists an email address for business inquiries, and boosted creators can be booked through Starbooked.

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