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Shadaj Baithak (@shadajbaithak), a Boston-based non-profit channel from the United States, films Indian classical music concerts. It has about 13,200 subscribers and a median of roughly 400 views per video, with around 50 uploads a year. Sponsored integration rate: $150 to $250 per video, reflecting the channel's non-commercial, long-form concert content.

Why brands book Shadaj

Reach a niche, engaged audience of Indian classical music listeners

  • About 13,200 subscribers and roughly 1.8 million lifetime views
  • Median of about 395 views per video, with a top recent concert near 16,600 views
  • Around 50 uploads in the past year, each a full concert or artist session
Best forcultural and arts event promotionmusic education productsinstrument and audio equipment brands
Watch forMedian views are low and the content is non-commercial, so reach is small and audience buying intent is limited.

Brand fit report

Content

Topics, IAB taxonomy
Classical Music70%
Music20%
Music of Asia10%
Formats
full-length concert recordings, artist introductions, festival speeches
Tone
formal, respectful
Language
English
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
20 to 70 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment85/100
Positive share of 50 comments
Engagement2.9%
Likes and comments per view on recent videos
Audience asks aboutwhich raag is being performedwho the artists arehow to learn Hindustani classical music
Age
10%18-24
20%25-34
25%35-44
45%45+
Gender
50%women
50%men
Countries
🇺🇸 United States60%
🇮🇳 India25%
🇨🇦 Canada5%
🇬🇧 United Kingdom5%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Concert recordings of classical vocal and instrumental performances with no flagged content in recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube13k3952

Benchmark score: 8 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers4 / 50
Activity Uploads in the last 90 days2 / 30
Reach Followers on the main platform3 / 20

Recent videos

Last three uploads, latest 81 days ago.

“Shadaj Inc” is a 501(c)(3) non-profit organization based in Boston, USA. Shadaj’s mission is to cultivate, nurture and promote Indian Classical Music in its most authentic form through intimate concerts, music appreciation sessions, as a platform for cultural integration and community outreach. Activities Baithak Series - Music Concerts by visiting artists Music appreciation sessions, lecture-demonstrations and dialogue with the artist Community outreach and Cultural Integration through music Shadaj Open MIC Series - To promote local talent Contact Us Email: shadajmusic@yahoo.com Web: w
Shadaj Baithak's own profile description on YouTube

Are you Shadaj Baithak? Claim or remove this profile.

About Shadaj Baithak

Shadaj Baithak is the video channel of Shadaj Inc, a 501(c)(3) non-profit in Boston that promotes Indian classical music. The channel posts full-length recordings of concerts, artist introductions and festival segments, usually 20 to 70 minutes each. Uploads run at roughly 50 videos a year, mostly from the Baithak concert series and the Shadaj Music Festival.

The audience is small and skews toward older listeners in the United States and India, according to estimates rather than channel analytics. Viewers tend to be dedicated followers of Hindustani classical music rather than casual browsers. Brand work on the channel is limited to none seen in recent uploads, so any partnership would be a custom fit.

The channel's median of about 395 views per video means a sponsored integration is priced at $150 to $250 per video. This works out to a CPM of far above the typical $10 to $30 for paid ads, so it suits arts organizations, instrument makers or education brands seeking a targeted, low-volume audience.

Written from Shadaj Baithak's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Shadaj Baithak can edit or remove this page at any time.

Questions about Shadaj

How much does Shadaj Baithak charge for a sponsored video?

Shadaj Baithak typically charges $150 to $250 per sponsored video, based on its median of about 395 views. That rate is higher per view than typical paid ad CPMs of $10 to $30, because the audience is small and niche.

What does Shadaj Baithak post about on YouTube?

Shadaj Baithak posts full-length recordings of Indian classical music concerts, artist introductions and festival speeches. Most videos run 20 to 70 minutes and feature vocal and instrumental performances from the Boston-based Baithak series and the Shadaj Music Festival.

How do I contact Shadaj Baithak for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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