Starbooked

Shadow Systems (@shadowsystemscorp) is a family-owned American firearms manufacturer based in Plano, Texas, with about 50,400 subscribers and a median of roughly 6,000 views per video. The channel posts about 50 videos a year, mostly Shorts and product clips. Sponsored integrations are estimated at $150 to $250 per Shorts video and $250 to $400 per long-form video, based on channel metrics.

Why brands book Shadow

Reach a US firearms audience through a manufacturer's own channel with steady Shorts output

  • Median of about 6,000 views per video across 50 uploads in the past year
  • Shorts make up 54% of uploads, with product clips reaching 1,000 to 56,000 views
  • Subscriber base of about 50,400 concentrated in the United States
Best forfirearm accessory launchesoutdoor and range gearproduct education campaigns
Watch forFirearm-focused content limits brand safety fit; many mainstream brands will not book it.

Brand fit report

Content

Topics, IAB taxonomy
Automotive0%
Hobbies & Interests0%
Formats
product showcase Shorts, engineering explainers, podcast episodes, event promos
Tone
technical, promotional
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 60 seconds for Shorts, 4 to 10 minutes for explainers and podcast episodes

Audience

Commercial intent70/100
Comments asking for links, prices or where to buy
Sentiment75/100
Positive share of 50 comments
Engagement3.4%
Likes and comments per view on recent videos
Audience asks abouthow reliable the pistols and rifles arewhat the U526 and E526 differ from other AR-15swhich Shadow Systems model fits a given use
Age
10%18-24
30%25-34
30%35-44
30%45+
Gender
15%women
85%men
Countries
🇺🇸 United States90%
LanguagesEnglish 100%

Commercial

2%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
firearms, firearm accessories, pepper spray, folding knives
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel promotes its own products, including a Tekto Knives partnership video titled 'Shadow Systems TEKTO F1 Alpha Folding Knife'.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicslow

Firearm product content and a Non-Lethals series, including 'Shadow Systems | Non Lethals' and the 'SUSTAINED FIRE THERMAL ENDURANCE TEST', make this unsuitable for general family audiences.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube50k6k20

Benchmark score: 45 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers15 / 50
Activity Uploads in the last 90 days20 / 30
Reach Followers on the main platform10 / 20

Recent videos

Last three uploads, latest 10 days ago.

Shadow Systems is a family-owned American firearms manufacturer designing, engineering, and building high-performance firearms in Plano, Texas, USA. Shadow Systems has grown into one of America’s leading firearms manufacturers, with products trusted by civilian shooters and more than 350 law enforcement agencies across the United States. All firearms are engineered in-house with a focus on reliability, performance, thoughtful design, and real-world use. Pistol platforms include CR, MR, XR, and DR model-series. Rifle systems include U526 and E526 models. AXIO pistol system coming soon. Our f
Shadow Systems's own profile description on YouTube

Are you Shadow Systems? Claim or remove this profile.

About Shadow Systems

Shadow Systems is a family-owned American firearms manufacturer based in Plano, Texas. Its YouTube channel, with about 50,400 subscribers, publishes product education, engineering breakdowns, reliability tests and Firearms Friday podcast episodes. Most uploads are short vertical clips, and the channel posts roughly 50 videos a year.

The audience is mostly adult, US-based and interested in firearm reliability and product comparisons. These viewer profiles are estimates from channel metrics and video titles, not verified data. Viewers are more likely to be shooters and firearm owners than general audiences.

The channel promotes the company's own products and occasional partner launches, such as a folding knife made with Tekto Knives. Estimated sponsorship rates are $150 to $250 per Shorts video and $250 to $400 per long-form video, which works out to roughly $4 to $8 CPM on Shorts and $20 to $35 CPM on long-form, compared with typical paid ad CPMs of $10 to $30. Firearm-focused brands looking for an engaged, purchase-minded niche should consider it.

Written from Shadow Systems's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Shadow Systems can edit or remove this page at any time.

Questions about Shadow

How much does Shadow Systems charge for a sponsored video?

Estimated sponsored integrations run $150 to $250 per Shorts video and $250 to $400 per long-form video, based on the channel's median views. Rates are estimates from public metrics and are not confirmed by the creator.

What does Shadow Systems post about on YouTube?

The channel posts firearm product showcases, engineering and reliability explainers, training and maintenance content, and the Firearms Friday podcast. Most uploads are short vertical clips, with longer videos for tests and interviews.

How do I contact Shadow Systems for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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