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Bears Insider Podcast from Shaw Local is a daily news and analysis show covering the Chicago Bears professional football team. The feed lists 1,000 episodes with near-daily cadence, typically around five minutes, with some full-length episodes near an hour. Estimated downloads are 20,000 to 80,000 per episode (estimated). Indicative rate is $360 to $2,000 per host-read mid-roll ad. A distinctive detail is the Apple Podcasts listing, which shows 243 ratings averaging 4.1.

Why brands sponsor Shaw Local's Bears Insider Podcast

Daily Chicago Bears coverage from a regional news outlet with a 1,000-episode archive

  • Publishes near-daily, with 20 recent episodes spanning roughly a week of Bears news.
  • Apple Podcasts shows 243 ratings averaging 4.1 out of 5 stars.
  • Clean, family-friendly content with no explicit flags in the feed.
Best forregional sports and fan product brandsticketing, apparel and food promotions in the Chicago area
Watch forEstimated audience is inferred from ratings, and the feed shows no sponsor history to benchmark against.

Brand fit report

Content

Topics, IAB taxonomy
Sports85%
News15%
Formats
news briefing, analysis, interview, game recap
Tone
informative, topical
Language
English
Production
Clean, edited audio
Typical length
1 to 5 minutes for short updates, about 60 to 65 minutes for full podcasts

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment55/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 45%: Apple ratings_count of 243 maps to the 200 to 1,000 band (5,000 to 25,000), shifted up for the high daily cadence, 1,000 episodes, the daily update frequency, the Shaw Media publisher and the Podcast Index popularity of 9.
Audience asks aboutWill Caleb Williams play this week?What do the Bears injury reports mean?What went wrong in the latest Bears game?
Age
15%18-24
30%25-34
28%35-44
27%45+
Gender
30%women
70%men
Countries
🇺🇸 United States95%
🇨🇦 Canada2%
🇬🇧 United Kingdom1%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
Shaw MediaHallmark
Categories promoted
None yet
Affiliate links
Yes

Episode title 'Chicago Bears enjoy cool experience working in Hallmark's Holiday Touchdown' mentions Hallmark as a film subject rather than a sponsor, and the feed carries a Spreaker supporter funding link.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Titles cover football injuries, suspensions and game results with no explicit flags; the feed is marked explicit 0.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 35 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 2 days ago, a new one about every 0 days.

Exclusive news and analysis from our team on professional football in Chicago. Professional football served Chicago style. Become a supporter of this podcast: https://www.spreaker.com/podcast/shaw-local-s-bears-insider-podcast--3098936/support .
Shaw Local's Bears Insider Podcast's own show description from the podcast feed

Do you make Shaw Local's Bears Insider Podcast? Claim or remove this page.

About Shaw Local's Bears Insider Podcast

Bears Insider Podcast is a daily news and analysis show from Shaw Local covering the Chicago Bears. The feed lists 1,000 episodes, with a recent pattern of short updates around five minutes and longer discussion episodes of up to an hour, according to the Spreaker feed. The show is published by Shaw Media and is also listed on Apple Podcasts with 243 ratings averaging 4.1 out of 5 stars.

The audience is estimated at 20,000 to 80,000 downloads per episode, a figure derived from Apple ratings and cadence rather than reported download data. The show's feed carries a supporter funding link and no visible sponsor reads in the last 20 episodes, and the Hallmark mention appears as film coverage rather than an ad. Based on the estimate, a host-read mid-roll would cost roughly $360 to $2,000 per episode.

The show suits sponsors seeking Chicago-area football fans, including regional apparel, ticketing and food brands. Details come from the feed and Apple Podcasts listing.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Shaw Local's Bears Insider Podcast can edit or remove this page at any time.

Questions about Shaw Local's Bears Insider Podcast

How much does Bears Insider Podcast charge for a podcast sponsorship?

The estimated rate is about $360 to $2,000 per host-read mid-roll ad, based on an estimated 20,000 to 80,000 downloads per episode. Exact pricing is not published in the feed.

What is Bears Insider Podcast about?

It is a daily news and analysis podcast from Shaw Local covering the Chicago Bears, including injury reports, game recaps and roster news, with 1,000 episodes in its feed.

How do I contact Bears Insider Podcast about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.

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