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Shedunnit

Podcast · shedunnitshow.com · EN
Hosted by Caroline Crampton

Shedunnit is a literary podcast hosted by Caroline Crampton, unravelling the mysteries behind classic detective fiction from Agatha Christie to Dorothy L. Sayers. It has 211 episodes released roughly every two weeks, with a median length of about 30 minutes. Estimated downloads are 2,000 to 8,000 per episode, with an estimated rate of $40 to $200 per mid-roll read.

Why brands sponsor Shedunnit

A highly rated literary mystery show with an engaged, loyal listenership

  • Apple Podcasts rating of 4.9 from 713 ratings, with most reviews at five stars
  • Biweekly episodes with a steady archive of over 200 episodes since 2018
  • Audience of readers who follow golden age crime fiction closely
Best forbook publishers and reading subscriptionsindependent bookshops and literary events
Watch forNo sponsor history and the show is listener-funded, so sponsor reads may need careful positioning.

Brand fit report

Content

Topics, IAB taxonomy
Books and Literature85%
Arts and Entertainment15%
Formats
co-hosted banter, interview, solo monologue
Tone
erudite, warm
Language
English
Production
Clean, edited audio
Typical length
20 to 55 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment92/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 60%: 713 Apple ratings in a show over five years old with a 2018 start, a biweekly cadence, a Megaphone host and a Podcast Index popularity of 9.
Audience asks aboutWhich classic detective novels are worth readingHow golden age crime fiction holds up todayWhy certain detective tropes and characters endure
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
55%women
45%men
Countries
🇬🇧 United Kingdom45%
🇺🇸 United States35%
Other20%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

Website says the show is supported directly by listeners through a Book Club subscription and PayPal donations, with no sponsor mentions found in the feed.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicslow

Family friendly
Discusses murder mysteries in a literary frame, e.g. 'The Crippen Obsession', with no explicit flags.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 80 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks16 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 5 days ago, a new one about every 14 days.

Unravelling the mysteries behind classic detective stories For advertising enquiries, email sales@auddy.co
Shedunnit's own show description from the podcast feed

Do you make Shedunnit? Claim or remove this page.

About Shedunnit

Shedunnit is a storytelling podcast hosted and produced by Caroline Crampton, who unravels the mysteries behind classic detective fiction, according to the show's website. Episodes cover authors such as Agatha Christie and Dorothy L. Sayers, and the format mixes interviews, solo commentary and book club readings. Episodes run a median of about 30 minutes on a biweekly schedule.

Apple Podcasts lists 713 ratings with an average of 4.9. Listeners are estimated to be readers and crime fiction fans, mainly in the United Kingdom and the United States, with an estimated 2,000 to 8,000 downloads per episode based on the rating count and show age. The website describes the show as listener-supported, with no sponsors seen in the feed.

A host-read mid-roll at an estimated $40 to $200 per episode would suit book publishers, independent bookshops and literary events seeking a dedicated reading audience. Pricing is estimated from download bands, not confirmed by the show.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Shedunnit can edit or remove this page at any time.

Questions about Shedunnit

How much does Shedunnit charge for a podcast sponsorship?

Shedunnit has no published rates. Based on an estimated 2,000 to 8,000 downloads per episode, a host-read mid-roll would fall in an estimated $40 to $200 range, subject to negotiation with the show.

What is Shedunnit about?

Shedunnit is a podcast hosted by Caroline Crampton that explores classic detective stories, including works by Agatha Christie and Dorothy L. Sayers, through interviews and commentary.

How do I contact Shedunnit about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked.

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