Joya (@sheisjoya), an independent singer-songwriter from Hong Kong, makes indie pop, hopecore and short music videos. The channel has about 19,900 subscribers and 666 median views, with roughly 35 uploads a year. Rates are $4 to $8 per 1,000 median views for Shorts, or $150 to $250 per video.
Engaged indie pop audience with a strong queer-music following and cinematic music videos
- Music video for 'Good stuff' reached 34,518 views, the channel's largest long-form upload.
- Shorts median is 666 views, with a 14,704-view clip showing viral potential for launches.
- Roughly 35 uploads in the last 365 days keeps the channel active for campaign timing.
Brand fit report
Content
- Formats
- vertical music clips, official music videos, live performance highlights
- Tone
- heartfelt, upbeat
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is original music, live performance and a short film trailer with no flagged material in recent titles.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 16 / 100
Public rule, same for everyone. How it works.
Recent videos
▶‘lemons’ by me :) #nostalgia #bittersweet #originalsong #aco · 121 views
▶by me :) #indieartist #originalsong #wlw #originalmusic #fyp · 111 views
▶@Disney call me? 🤙 #originalmusic #queer #sapphire #disne · 721 viewsLast three uploads, latest today.
Hi, I’m Joya. I'm an independent singer-songwriter who writes songs, acts, and make art that celebrates queer joy and choosing hope over fear. The latest: 💿 My new EP, "What if it all works out?" drops this September. 🎬 The short film I'm in, "As It Should Be," is officially hitting the festival circuit. I'm glad that in a sea of noise, you've somehow you've dropped by my channel and get to share a slice of what I do. Please subscribe /comment/ like or share if you enjoy it too and I'll keep you in the loop! Thank you for joining me :) Joya x ►Follow Joya Online: Instagram: https://inst
About JOYA
Joya is an independent singer-songwriter based in Hong Kong who posts original indie pop, hopecore and queer-themed songs on YouTube. Most uploads are short vertical clips, with occasional official music videos, live performance highlights and a short film trailer. According to the channel description, the work celebrates queer joy and hope, and the website names Joya as an independent musician. Estimated viewers are mostly adults aged 18 to 34, with a mix of Hong Kong, UK and US audiences.
The channel has about 19,900 subscribers and 666 median views per upload, with 72 percent of uploads as Shorts. Sponsored integrations are estimated at $4 to $8 per 1,000 median views for Shorts, or about $150 to $250 per video. That works out to a CPM of $4 to $8 per 1,000 views, which is below the typical $10 to $30 CPM for paid ads.
Brands in music, creative software, streaming and LGBTQ+-inclusive lifestyle products should consider booking Joya for a focused short-form placement.
Written from JOYA's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. JOYA can edit or remove this page at any time.
Questions about JOYA
How much does Joya charge for a sponsored video?
Joya's estimated rate is $150 to $250 per video, based on $4 to $8 per 1,000 median views for Shorts. Rates are estimates from public channel data and are not a published price list. Contact details unlock on Starbooked for $0.80.
What does Joya post about on YouTube?
Joya posts original indie pop songs, short clips, behind-the-scenes content, official music videos and live performance highlights. Themes include queer joy, hope and songwriting, according to the channel description.
How do I contact Joya for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, and the channel's official website is listed on its profile.
Similar creators
YouTube and other creators in indie pop, ranked by score.
| Creator | Niches | Followers | Median views | Rate | Score |
|---|---|---|---|---|---|
Young & Sick@youngandsick | indie popindependent music | 4.5k | 405 | $150–250 | 19 |
LOMBRE@lombretv · FR | french musicindie pop | 17k | 502 | $150–250 | 18 |
The Dinosaur's Skin 恐龍的皮@thedinosaursskin | jurassic pop musicindie pop | 15k | 1.4k | $150–250 | 16 |
Owen Denvir@owendenvir · GB | indie popacoustic covers | 4.8k | 485 | $150–250 | 14 |
Delacey@delacey · US | pop musicindie pop | 38k | 1.4k | $150–250 | 12 |