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Sherlock & Co.

Hosted by John Watson

Sherlock & Co. is a fiction drama podcast from Goalhanger, in which a narrator presented as Dr. John Watson documents his encounters with Sherlock Holmes, adapted from Arthur Conan Doyle's stories. The show has 161 episodes released weekly, with a median length of about 35 minutes. Estimated downloads are roughly 50,000 to 80,000 per episode, with an estimated rate of $900 to $2,000 per episode.

Why brands sponsor Sherlock & Co.

Highly rated Sherlock Holmes drama with a large, loyal weekly audience

  • Apple Podcasts rating of 4.9 across 1,459 ratings signals strong listener loyalty.
  • Weekly serial episodes of about 35 minutes give repeated, predictable placement windows.
  • High production drama suits premium brands seeking an engaged, story-driven audience.
Best forbook and streaming launchespremium consumer brands
Watch forSponsor placement should avoid interrupting dramatic cliffhangers; no sponsor history exists yet.

Brand fit report

Content

Topics, IAB taxonomy
Books and Literature60%
Movies and TV20%
Arts and Entertainment20%
Formats
narrative, serial audio drama
Tone
dramatic, atmospheric
Language
English
Production
Studio production
Typical length
35 to 45 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode50k–80k
Estimated, confidence 60%: Apple Podcasts shows 1,459 ratings (1,000 to 5,000 band, 20,000 to 80,000 downloads), with weekly cadence, high production, Goalhanger publisher and a Podcast Index popularity of 9 supporting the upper part of the range.
Audience asks aboutWhich Sherlock Holmes story is being adapted nextHow the Part One and Part Two episodes connectWhen the next season or trailer arrives
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
45%women
55%men
Countries
🇬🇧 United Kingdom40%
🇺🇸 United States30%
🇦🇺 Australia10%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicslow

Crime and murder plots from Conan Doyle stories, with the feed flagged explicit 0 but mystery content containing violence.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 100 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

EpisodeDateLength
A Study in Scarlet - Part Two2026-10-1334 min
A Study in Scarlet - Part One2026-10-0639 min
The Crooked Man - Part Two2026-09-2944 min
The Crooked Man - Part One2026-09-2228 min
The Bruce-Partington Plans - Part Four2026-09-1534 min
Introducing: Bear Hunt2026-09-0911 min

Last six episodes from the show's feed, latest 6 days ago, a new one about every 7 days.

My name is Dr. John Watson, once of the British Army Northumberland Fusilier Regiment, now a true crime podcaster based in Central London. I don't have much experience in criminology, so this is mostly a record of how I met possibly the most brilliant and bizarre person I have ever (and will ever) know. Join me as I document the adventures of Sherlock Holmes. This podcast is property of…
Sherlock & Co.'s own show description from the podcast feed

Do you make Sherlock & Co.? Claim or remove this page.

About Sherlock & Co.

Sherlock & Co. is a fiction drama podcast produced by Goalhanger, presenting a narrator identified as Dr. John Watson who records his adventures with Sherlock Holmes. The show is based on the works of Sir Arthur Conan Doyle and is published weekly, with 161 episodes and a median length of about 35 minutes, according to the RSS feed.

The feed lists Neil Fearn as owner, and the description describes the narrator as a true crime podcaster based in Central London. Apple Podcasts shows 1,459 ratings with an average of 4.9, according to the Apple Podcasts listing.

Listeners are estimated, not measured, at roughly 50,000 to 80,000 downloads per episode, skewing toward adult mystery fans. No sponsors were seen in the feed, and an estimated rate of $900 to $2,000 per episode would buy a host-read mid-roll. It suits book, streaming and premium consumer brands.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Sherlock & Co. can edit or remove this page at any time.

Questions about Sherlock & Co.

How much does Sherlock & Co. charge for a podcast sponsorship?

Based on an estimated 50,000 to 80,000 downloads per episode, a host-read mid-roll is estimated at $900 to $2,000. Exact rates are set by the show and are not published in the feed.

What is Sherlock & Co. about?

Sherlock & Co. is a fiction drama podcast adapting Arthur Conan Doyle's Sherlock Holmes stories, narrated by a character presented as Dr. John Watson. It is released weekly in serial episodes.

How do I contact Sherlock & Co. about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked directly through Starbooked.

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