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SHINOS AMPLIFIER COMPANY

@shinosamplifiercompany · JP · JA

SHINOS AMPLIFIER COMPANY (@shinosamplifiercompany), a Japanese guitar amplifier builder run by Masaru Shinohara, posts gear reviews and artist interviews in Japanese. The channel has about 22,100 subscribers and roughly 7,500 median views per video, with about four uploads a year. Sponsored integrations are estimated at $150 to $250 per video, and the channel is distinctive for its famous guitarists' amp-talk series.

Why brands book SHINOS

Japanese guitar gear audience, reached through trusted artist amp-talk episodes

  • About 22,100 subscribers and 4.3 million lifetime views.
  • Median of roughly 7,500 views per video, with top episodes reaching 40,000 or more.
  • Recent featured artists include Adrian Bellue and Kazuhiro Sahashi.
Best forguitar and amplifier brandsmusic retail and instrument shops
Watch forUpload pace is slow, about four videos a year, so campaigns need lead time.

Brand fit report

Content

Topics, IAB taxonomy
Music70%
Technology20%
Lifestyle (sociology)10%
Formats
gear demonstration, artist interview, product comparison
Tone
technical, warm
Language
Japanese
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
8 to 25 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Engagement1.5%
Likes and comments per view on recent videos
Audience asks aboutwhich amp suits a given guitar or playing stylehow a specific artist achieves their tonehow to choose between mic and DI for acoustic recording
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
15%women
85%men
Countries
🇯🇵 Japan92%
🇺🇸 United States3%
Other5%
LanguagesJapanese 95%English 5%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
guitar amplifiers, guitar pedals
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel promotes the company's own products, including incline Jr. and WHITE PEDAL.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Gear reviews and musician interviews with no flagged content in recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube22k7.5k0
X–––
Instagram–––

Benchmark score: 47 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers42 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform4 / 20

Recent videos

▶DI（ライン）派こそ見てほしい｜マイク3種 × 設置位置で音はどう変わる？【SHINOS incline Jr.】 · 1.2k views▶アコースティックギターの録音、マイクとDIどっちがいい？音で検証しました · 753 views▶中学生だった佐橋佳幸が、YAMAHAと歩んだ50年 ～道玄坂ヤマハから現在へ～｜FG9はなぜ“プロが一生使える”のか · 7.9k views

Last three uploads, latest 230 days ago.

【SHINOS AMPLIFIER COMPANY】 公式HP：https://shinosamp.com ONLINE OFFICIAL SHOP：https://shop.shinosamp.com 公式IG：https://www.instagram.com/shinos_amp/ 公式FB：https://www.facebook.com/shinosamplif... 公式TT：https://twitter.com/shinos_amp 篠原勝（有限会社SHINOS AMPLIFIER COMPANY 代表取締役） 95年からミュージシャンのライブ現場でテクニシャンを始め、THE MODS、Mr .Children、TRICERATOPSなどのテクニシャンとして経験を積む。同時に、アンプビルダーの勉強を始め、06年、有限会社SHINOS AMPLIFIER COMPANYを設立。現場の経験を生かした世界的にもめずらしいデジタルバイアスメーター搭載のギターアンプLUCK6Vを発売。08年からは山下達郎のツアーでもテクニシャンとして参加。2020年には元VOXチーフエンジニアの李氏とのコラボレーションSHINOS＆Lシリーズにて小型真空管ギターアンプ「ROCKET」を発表。現在も、アンプビルダーでありながらライブ現場でのテクニシャンも継続している。
SHINOS AMPLIFIER COMPANY's own profile description on YouTube

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About SHINOS AMPLIFIER COMPANY

SHINOS AMPLIFIER COMPANY is a Japanese YouTube channel run by Masaru Shinohara, founder of the amplifier maker SHINOS, which he founded in 2006. The channel publishes gear demonstrations, product comparisons and long-form artist interviews in Japanese, often featuring session guitarists and touring players.

The audience is mostly Japanese-speaking guitar players and gear enthusiasts, mainly in their 35s and older. These are estimates based on the content and the channel's market, not verified analytics. The channel's own products appear regularly, and no outside sponsorships were found in recent videos.

The channel has about 22,100 subscribers and a median of roughly 7,500 views per video. Estimated sponsored rates are $150 to $250 per video, which works out to a CPM of about $20 to $35 per 1,000 views, compared with the $10 to $30 CPM typical for paid ads. Brands selling guitar amplifiers, pedals or instrument accessories should consider it.

Written from SHINOS AMPLIFIER COMPANY's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. SHINOS AMPLIFIER COMPANY can edit or remove this page at any time.

Questions about SHINOS

How much does SHINOS AMPLIFIER COMPANY charge for a sponsored video?

Estimated sponsored rates are $150 to $250 per video, based on a median of about 7,500 views and a $20 to $35 CPM for long-form content. Rates are not publicly listed and should be confirmed with the creator directly.

What does SHINOS AMPLIFIER COMPANY post about on YouTube?

The channel posts Japanese-language guitar amplifier demonstrations, gear comparisons and long interviews with guitarists such as Kazuhiro Sahashi and Adrian Bellue. Topics include acoustic amp setups, vintage guitars and pedal reviews.

How do I contact SHINOS AMPLIFIER COMPANY for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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