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Shinpu Labo 新風研究所

@shinpulabo · HK · ZH

Shinpu Labo 新風研究所 (@shinpulabo), a Hong Kong channel run by a small team, makes retro video game playthroughs, classic game history and music box clips. With about 1,870 subscribers and roughly 630 median views per video, it posts a few times a month. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book Shinpu

Family-friendly retro gaming and watch-culture channel with a steady Cantonese-Chinese audience

  • Median views of about 630 per video, with a 90th percentile near 1,850
  • Shorts make up 46 percent of uploads, useful for cheap short-form placements
  • Recent uploads include a Seiko and Casio watch-related mix, plus Switch 2 and retro hardware coverage
Best forretro hardware and collectiblesgaming accessorieswatch and timepiece brands
Watch forSmall audience; estimated rate is modest and views are low, so results will be limited.

Brand fit report

Content

Topics, IAB taxonomy
Video Game85%
Hobbies & Interests15%
Formats
full playthrough, game history explainer, short music box clip
Tone
nostalgic, informative
Language
Chinese
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
8 to 16 minutes, with Shorts under 60 seconds

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Engagement3.2%
Likes and comments per view on recent videos
Audience asks abouthow to clear a classic gamewhat the history of a game or console iswhere to find retro games or consoles
Age
20%18-24
40%25-34
25%35-44
15%45+
Gender
30%women
70%men
Countries
Hong Kong60%
Taiwan20%
🇯🇵 Japan10%
Other10%
LanguagesChinese 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is retro game playthroughs and music box clips with no flagged titles, such as the arcade and combat game titles seen in the recent videos.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.9k6302
X–––
Instagram–––

Benchmark score: 44 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers42 / 50
Activity Uploads in the last 90 days2 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 4 days ago.

以創意生活為本,提供前瞻有趣的內容。
Shinpu Labo 新風研究所's own profile description on YouTube

Are you Shinpu Labo 新風研究所? Claim or remove this profile.

About Shinpu Labo 新風研究所

Shinpu Labo 新風研究所 is a Hong Kong YouTube channel that publishes retro video game playthroughs, game history and short music box clips. Videos are mostly in Chinese with Japanese titles, and the channel has around 1,870 subscribers and about 182,000 lifetime views.

The channel posts a few times per month, with a mix of long playthroughs of NES, PC Engine, Mega Drive and arcade games and short-form Shorts. Viewers are likely gamers interested in retro hardware and game history in Hong Kong, Taiwan and Japan; these audience figures are estimates.

The channel has no sponsorship disclosures in recent uploads. Brands in retro gaming, collectibles or watches may find it a low-cost test placement. The estimated rate is $150 to $250 per video, and at median views that implies a CPM of about $20 to $35 per 1,000 views, compared with $10 to $30 for typical paid ads.

Written from Shinpu Labo 新風研究所's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Shinpu Labo 新風研究所 can edit or remove this page at any time.

Questions about Shinpu

How much does Shinpu Labo 新風研究所 charge for a sponsored video?

Based on its median views of about 630, the estimated rate is $150 to $250 per sponsored video. This is a range estimate from the channel's view data, not a confirmed price.

What does Shinpu Labo 新風研究所 post about on YouTube?

The channel posts retro video game playthroughs, game history explainers, Pokémon card pack openings and short music box clips. Most content is in Chinese, with many Japanese game titles.

How do I contact Shinpu Labo 新風研究所 for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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