Starbooked

Shmanners

Hosted by Travis McElroy, Teresa McElroy

Shmanners is an etiquette comedy podcast hosted by Travis McElroy and Teresa McElroy, covering manners, social customs and dinner-party dilemmas. It has 523 episodes released weekly, typically 30 to 45 minutes. Estimated downloads are 20,000 to 50,000 per episode, with a rate of $360 to $1,250 per host-read mid-roll ad.

Why brands sponsor Shmanners

A long-running comedy etiquette show with a loyal, highly rated weekly audience

  • 523 episodes since 2016 on a steady weekly schedule, with 2,014 Apple Podcasts ratings averaging 4.7.
  • Lighthearted co-hosted format suits brands wanting a warm, humorous host-read.
  • Themes such as hosting, gifting, holidays and travel align with home, food and lifestyle products.
Best forhome and hospitality productsgifting and seasonal campaignstravel brands
Watch forThe show has no sponsor history in the feed, so the first campaign carries no track record.

Brand fit report

Content

Topics, IAB taxonomy
Humor60%
Society25%
Food & Drink5%
Hobbies & Interests10%
Formats
co-hosted banter, themed episode, listener Q&A
Tone
playful, lighthearted
Language
English
Production
Clean, edited audio
Typical length
30 to 45 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–50k
Estimated, confidence 60%: Apple Podcasts shows 2,014 ratings with a 4.7 average on a show with 523 episodes, placing it in the 20,000 to 80,000 band, narrowed by a weekly cadence and a Simplecast host.
Audience asks aboutWhat is the correct way to handle a specific social situation?How do etiquette rules differ across holidays and events?What are the customs behind a particular tradition or game?
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
55%women
45%men
Countries
🇺🇸 United States70%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Explicit flag is 0 and recent titles cover games, travel and historical topics such as Edgar Allan Poe, with no flagged content seen.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 98 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks28 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

EpisodeDateLength
Edgar Allan Poe Part 12026-10-1637 min
Hayrides2026-10-0928 min
Corn Maze2026-10-0235 min
Harvest Festival2026-09-2531 min
Etiquette for Couples2026-09-1848 min
Gifting Communities2026-09-1131 min

Last six episodes from the show's feed, latest 3 days ago, a new one about every 7 days.

Join husband Travis McElroy and wife Teresa McElroy every Friday and they'll improve your etiquette week by week! Perplexed by thank you notes? Baffled by black tie? Dismayed by dinner parties? Worry no more, Shmanners has your answers!
Shmanners's own show description from the podcast feed

Do you make Shmanners? Claim or remove this page.

About Shmanners

Shmanners is a weekly etiquette comedy podcast hosted by Travis McElroy and Teresa McElroy, according to the feed and the show's Apple Podcasts listing. Episodes cover everyday manners, customs and social situations, from thank-you notes and black-tie dress to themed topics such as kilts, state fairs and summer camp. The show has released 523 episodes since January 2016, with a typical length of 30 to 45 minutes.

Apple Podcasts lists 2,014 ratings with a 4.7 average, and the show is categorized under Comedy and Society & Culture. The feed does not publish listener data. Based on the ratings count and the weekly cadence, listener numbers are estimated at 20,000 to 50,000 downloads per episode, and the audience is estimated to skew toward adults aged 25 and over. The feed shows no sponsors so far.

Host-read mid-roll placements are estimated at $360 to $1,250 per episode, which buys a single read in an established comedy show. The show suits home, hospitality, gifting and travel brands seeking a warm, humorous host-read.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Shmanners can edit or remove this page at any time.

Questions about Shmanners

How much does Shmanners charge for a podcast sponsorship?

Shmanners is estimated at $360 to $1,250 per host-read mid-roll, based on an estimated 20,000 to 50,000 downloads per episode. Exact pricing depends on the placement and the terms of the booking.

What is Shmanners about?

Shmanners is a comedy podcast hosted by Travis and Teresa McElroy that answers etiquette questions and covers social customs, holidays and themed topics, released weekly.

How do I contact Shmanners about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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