Starbooked

Sid & Friends In The Morning, hosted by Sid Rosenberg on 77 WABC, covers New York news, politics, sports and commentary through interviews with guests. The show has 788 episodes and publishes daily, with a median episode length of about 16 minutes. Estimated downloads are 5,000 to 25,000 per episode, with a rate of $90 to $625 per episode.

Why brands sponsor Sid & Friends In The Morning

Daily New York talk radio reaching a politically engaged, older local audience

  • 788 episodes with daily publishing from a 77 WABC radio franchise
  • Interview-driven format with political and sports guests in every recent week
  • Apple Podcasts rating of 4.2 from 840 ratings indicates an engaged listener base
Best forlocal New York servicesfinancial and insurance products aimed at older adultsregional political or civic campaigns
Watch forPolitical tone is strong, so brands needing neutral or family-friendly placement should look elsewhere.

Brand fit report

Content

Topics, IAB taxonomy
News and Politics60%
Sports25%
Comedy15%
Formats
interview, co-hosted banter, news segment
Tone
opinionated, conversational
Language
English
Production
Clean, edited audio
Typical length
13 to 20 minutes for interview segments, up to 2.5 hours for full broadcast replays

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment45/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 45%: 840 Apple ratings (50 to 200 band shifted to 200 to 1,000 band) with a broadcast radio origin, 788 episodes, daily cadence, Podcast Index popularity 9, and a Spreaker host.
Audience asks aboutWhat is the latest on New York politics and the governor's raceWhat do guests say about the NYPD and city leadershipWhat are the local NFL and MLB results and previews
Age
5%18-24
15%25-34
20%35-44
60%45+
Gender
40%women
60%men
Countries
🇺🇸 United States95%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

The feed carries a Spreaker support link (funding link) but no sponsor mentions appear in the last 20 episode titles or the description.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicshigh

Titles centre on partisan political debate, including the NYS gubernatorial race, Trump administration legal battles and political criticism, which places the content in a high political tier.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 47 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 2 days ago.

Good mornings start with New York's most compelling morning show. Entertaining and Informative. Listen to Sid and Friends in the Morning everyday from 6AM-10AM on 77 WABC, starring Sid Rosenberg. Become a supporter of this podcast: https://www.spreaker.com/podcast/sid-friends-in-the-morning--7177409/support .
Sid & Friends In The Morning's own show description from the podcast feed

Do you make Sid & Friends In The Morning? Claim or remove this page.

About Sid & Friends In The Morning

Sid & Friends In The Morning is a daily talk show hosted by Sid Rosenberg on 77 WABC in New York. According to the feed, it mixes news commentary, political interviews and sports talk, with recent episodes featuring guests such as former officials, columnists and congressmen. The show has 788 episodes and publishes daily, with a median episode length of about 16 minutes.

Apple Podcasts lists the show with 840 ratings and an average of 4.2 stars. The listener profile is an estimate only: the audience is likely a New York-area, politically engaged group, skewing older. Estimated downloads are 5,000 to 25,000 per episode, based on the rating count and feed signals.

The feed shows no sponsor mentions, only a Spreaker support link. Based on the estimate, a host-read placement is priced at about $90 to $625 per episode, which suits local and regional brands that want access to a politically engaged New York audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Sid & Friends In The Morning can edit or remove this page at any time.

Questions about Sid & Friends In The Morning

How much does Sid & Friends In The Morning charge for a podcast sponsorship?

Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll ad is estimated at about $90 to $625 per episode. Rates are estimates derived from audience signals, not published figures.

What is Sid & Friends In The Morning about?

It is a daily New York morning talk show on 77 WABC hosted by Sid Rosenberg. Episodes cover local news, politics, sports and interviews with guests, and the feed lists 788 episodes.

How do I contact Sid & Friends In The Morning about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.

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