Side Masters, run by Russian creator Aleksandr Kalashnik (@sidemasters) from Russia, makes car tuning, drift and motorsport videos. The channel has about 78,700 subscribers, roughly 7,800 median views per video and uploads about 15 times in 90 days. Sponsored integrations are priced at $20 to $35 per 1,000 median views, or about $150 to $250 per video.
Russian drift and tuning channel with 7,800 median views per video
- About 78,700 subscribers and nearly 10 million lifetime views
- Uploads about 15 times in 90 days, keeping a steady flow of new content
- Recent partner integrations for motor oil, tyres and an online game
Brand fit report
Content
- Formats
- long-form build and drive vlogs, short crash and drift clips, sticker-sale and giveaway announcements
- Tone
- energetic, candid
- Language
- Russian
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds for Shorts, 15 to 25 minutes for long-form
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- motor oil, tyres, online games
- Affiliate links
- No
Recent long-form videos such as 'Выживет ли новый мотор? Боль и страдания на SDC' name partners (TAKAYAMA motor oil, KINFOREST tyres, Amazing Online game) in their descriptions, although the dossier flags no formal sponsorship share.
Suitability GARM Brand Safety Floor + Suitability
Crash-focused titles such as 'BMW X5 DRIFT CRASH!' and 'Нарушил ГЛАВНОЕ ПРАВИЛО и РАЗБИЛ МАШИНУ в горах!' carry violence-adjacent risk; the content is otherwise mainly automotive.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 43 / 100
Public rule, same for everyone. How it works.
Recent videos
▶ПРОДАМ АУДМ RS6 · 4.2k views
▶Porsche 911 - продан! · 4.9k views
▶Вид из салона, как х5ый полетел в воздух! · 7.3k viewsLast three uploads, latest 22 days ago.
У меня тоже нет слов - это SIDE MASTERS! По вопросам сотрудничества и рекламных предложений: press@sidemasters.ru Я в социальных сетях : Телеграм - https://t.me/sidemasters Instagram - https://www.instagram.com/therealkalashnik/ Isn’t: https://www.instagram.com/side_masters/
About Side Masters
Side Masters is a Russian-language YouTube channel run by Aleksandr Kalashnik (@sidemasters), covering BMW tuning, drift events, car restorations and motorsport. The channel mixes long-form build and drive videos with short clips and sticker-sale announcements, and it has been posting frequently, with 43 uploads in the last year.
Based on channel data, the audience appears to be mostly Russian-speaking men aged 25 to 34 in Russia and nearby countries, with an estimated share of enthusiasts who are considering parts or cars. Median views are about 7,800 per video and median duration is around 16 minutes. Recent integrations with motor oil, tyre and online game partners were shown in video descriptions.
Brands in automotive, tyres and fluids can book this channel for a sponsored integration at $20 to $35 CPM, which compares with $10 to $30 typical for paid ads. Creators in this niche can book a sponsored segment through Starbooked when the brief fits a motorsport audience.
Written from Side Masters's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Side Masters can edit or remove this page at any time.
Questions about Side
How much does Side Masters charge for a sponsored video?
Based on a median of about 7,800 views on long-form videos, a sponsored integration is typically priced at $20 to $35 per 1,000 views, around $150 to $250 per video. Final rates depend on format and usage rights and should be confirmed directly with the creator.
What does Side Masters post about on YouTube?
Side Masters posts Russian-language content on BMW and other car tuning, drift and motorsport. Videos include full builds, track sessions, crash clips and announcements about sticker sales and giveaways from the channel's own shop.
How do I contact Side Masters for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.
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