Starbooked

Sidetracked

Hosted by Heather MacFadyen, Cynthia Yanof

Sidetracked is a comedy podcast hosted by Heather MacFadyen and Cynthia Yanof, covering friendship, aging, marriage, parenting mishaps and faith. It has 78 episodes released roughly every two weeks, with typical episodes running about 50 minutes. Estimated downloads are 2,000 to 8,000 per episode, with a rate of about $40 to $200 per host-read mid-roll ad.

Why brands sponsor Sidetracked

Relatable midlife comedy with a loyal, highly rated listener base

  • Apple Podcasts shows 158 ratings averaging 4.9 out of 5 stars.
  • Biweekly episodes of about 50 minutes give steady placement across 78 episodes.
  • Family-friendly tone suits household, wellness and parenting brands.
Best forhousehold productsmidlife wellnessparenting services
Watch forDownload estimates are inferred from ratings, so verify with the host before committing budget.

Brand fit report

Content

Topics, IAB taxonomy
Comedy60%
Parenting25%
Relationships15%
Formats
co-hosted banter, storytelling, guest appearance
Tone
humorous, candid
Language
English
Production
Clean, edited audio
Typical length
45 to 55 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 60%: 158 Apple ratings points to the 2,000 to 8,000 band, shifted up one band for a show under three years old, with a 9/9 Podcast Index popularity and a Supercast membership tier.
Audience asks abouthow to handle friendship and aging with humorparenting mishaps and college transitionsmarriage and midlife life changes
Age
5%18-24
20%25-34
35%35-44
40%45+
Gender
70%women
30%men
Countries
🇺🇸 United States85%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

The description links to a Super Tracker membership on Supercast, a paid subscription rather than a sponsor.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
The show is not explicit and recent titles reference everyday mishaps and bathroom humor, with no adult or drug content flagged.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 69 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks16 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 14 days.

Get ready to be Sidetracked with Heather MacFadyen and Cynthia Yanof. Each week these two tackle the most “urgent” issues surrounding friendship, aging (un)gracefully, marriage, parenting mishaps, and faith. There’s enough laughs to make you snort and enough relatability to make you wonder if they’re reading your mind. Come for the humor, come for the camaraderie . . . heck, come for the…
Sidetracked's own show description from the podcast feed

Do you make Sidetracked? Claim or remove this page.

About Sidetracked

Sidetracked is a comedy podcast hosted by Heather MacFadyen and Cynthia Yanof, published through Audioboom. Each episode covers friendship, aging, marriage, parenting mishaps and faith in a humorous, candid conversation between the two hosts. The feed lists 78 episodes released about every two weeks, with a median episode length of roughly 50 minutes.

The show's website and Apple Podcasts listing show a rating of 4.9 out of 5 from 158 ratings. Based on those signals, the audience is estimated to be mostly American women in their thirties to fifties, though this is an estimate rather than published data. No sponsors were seen in the feed; the main funding link is a paid Super Tracker membership on Supercast.

Based on an estimated 2,000 to 8,000 downloads per episode, a host-read mid-roll would likely cost about $40 to $200 per episode, a range that suits small household, wellness and parenting brands.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Sidetracked can edit or remove this page at any time.

Questions about Sidetracked

How much does Sidetracked charge for a podcast sponsorship?

Based on estimated downloads of 2,000 to 8,000 per episode, a host-read mid-roll is priced at roughly $40 to $200. Final rates depend on the hosts' terms and the agreed placement.

What is Sidetracked about?

Sidetracked is a comedy podcast hosted by Heather MacFadyen and Cynthia Yanof. Each episode covers friendship, aging, marriage, parenting mishaps and faith in a candid, humorous conversation.

How do I contact Sidetracked about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked directly through Starbooked.

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