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Silver & Sensational with Lois Mills

@silverandsensational · US · EN

Lois Mills (@silverandsensational), a US-based creator now living in Paris, makes long-form vlogs and lifestyle videos for women over 50 about expat life. Her channel has about 1,460 subscribers and a median of 847 views per video, with roughly one upload every few months. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book Silver

Engaged 50-plus women audience following a real expat move to Paris

  • Median of 847 views per video with a 7.3% engagement rate on recent uploads
  • Long-form storytelling averaging about 18 minutes suits detailed product demos
  • Estimated $150 to $250 per video, roughly $20 to $35 CPM against $10 to $30 for paid ads
Best fortravel and luggage brandsmature-audience fashion or skincarelifestyle subscription services
Watch forUpload pace has slowed sharply, with none in the last 90 days, so book with a clear timeline.

Brand fit report

Content

Topics, IAB taxonomy
Lifestyle70%
Travel20%
Television10%
Formats
long-form vlog, recap video, shorts
Tone
warm, conversational
Language
English
On camera
Yes, talking head
Production
Phone, natural light
Typical length
15 to 25 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement7.3%
Likes and comments per view on recent videos
Audience asks aboutwhat daily life in Paris is really likehow to move abroad later in lifewhat to wear and where to shop in France
Age
5%18-24
10%25-34
20%35-44
65%45+
Gender
80%women
20%men
Countries
🇺🇸 United States60%
🇬🇧 United Kingdom10%
🇨🇦 Canada10%
🇫🇷 France5%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recap and lifestyle content with no flagged themes in recent titles or descriptions.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.5k8470

Benchmark score: 50 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 444 days ago.

Welcome to Silver and Sensational! Hi, I’m Lois Mills, here to inspire women over 50 to live sensational lives. I’ve officially made the leap and am now living in Paris, embracing a brand-new chapter with curiosity and joy. I share the real experience of moving abroad later in life—from the unexpected challenges to the beautiful surprises.
Silver & Sensational with Lois Mills's own profile description on YouTube

Are you Silver & Sensational with Lois Mills? Claim or remove this profile.

About Silver & Sensational with Lois Mills

Lois Mills runs the Silver and Sensational YouTube channel, where she documents her move from Los Angeles to Paris and speaks to women over 50 about living boldly later in life. Her videos are mostly long-form vlogs covering apartment hunting, daily life, expat frustrations and style, along with occasional TV recap episodes. Her uploads have been irregular recently, with none in the last three months.

The channel has about 1,460 subscribers and a median of 847 views per video, so its audience is small but engaged, with a 7.3% engagement rate. Viewers are estimated to be mostly women over 45 in the United States, based on channel content. The channel has no sponsorship disclosures in its recent videos, though affiliate links appear in descriptions.

Estimated rates are $150 to $250 per video, which works out to roughly $20 to $35 CPM, higher than the $10 to $30 typical for paid ads. Brands in travel, mature-audience fashion and lifestyle products who want an authentic, story-led placement should consider her.

Written from Silver & Sensational with Lois Mills's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Silver & Sensational with Lois Mills can edit or remove this page at any time.

Questions about Silver

How much does Lois Mills charge for a sponsored video?

Based on her median of 847 views, Lois Mills' estimated rate is $150 to $250 per sponsored video. That is about $20 to $35 per 1,000 views, which is higher than the $10 to $30 CPM typical for paid ads. Confirm current pricing directly with her before booking.

What does Lois Mills post about on YouTube?

Lois Mills posts long-form vlogs about moving from Los Angeles to Paris, covering apartment hunting, cost of living, daily life and expat challenges. She also shares style and lifestyle videos aimed at women over 50, plus recap episodes of The Golden Bachelorette.

How do I contact Lois Mills for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check whether her profile is boosted before reaching out.

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