Starbooked

Simply Emma (@simplyemma), a UK-based travel and lifestyle creator from Scotland, makes accessible travel vlogs from a wheelchair user's perspective. The channel has about 1,400 subscribers and a median of roughly 1,600 views per video, with uploads slowing to about one a year. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book SimplyEmma

Accessible travel audience in the UK, with strong engagement on mobility and holiday content

  • Median of about 1,564 views per video across the last 30 uploads
  • Top video, a Permobil powerchair review, reached 42,733 views
  • Estimated sponsored integration of $150 to $250 per video
Best foraccessible travel brandswheelchair and mobility product launches
Watch forUpload pace has slowed to about one video a year, so consistent output cannot be assumed.

Brand fit report

Content

Topics, IAB taxonomy
Travel70%
Lifestyle20%
Health10%
Formats
travel vlog, product review, short clip
Tone
warm, candid
Language
English
On camera
Yes, talking head
Production
Phone, natural light
Typical length
under 60 seconds to 20 to 40 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Engagement1.9%
Likes and comments per view on recent videos
Audience asks aboutIs this venue wheelchair accessible?Which powerchair or wheelchair model do you use?Where should I stay for an accessible trip in Scotland?
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
60%women
40%men
Countries
🇬🇧 United Kingdom85%
Other15%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
Ad readseparate sponsor segment
Brands seen
None yet
Categories promoted
accessible accommodation, travel services, mobility products
Affiliate links
Yes

The 'Wheelchair Accessible Day Out in St Andrew & Anstruther | AD' video is labeled as an ad, and the website states the creator works with brands on accessible products and services.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
No flagged content found in the recent video titles or descriptions; the content is accessible travel and everyday life.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.4k1.6k0
Instagram–––

Benchmark score: 50 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 240 days ago.

I'm Emma! Welcome to my channel- Simply Emma. I'm a disabled travel and lifestyle blogger. I have a progressive muscle wasting condition called Muscular Dystrophy and use a wheelchair. You will often see me and my partner hopping on a plane to some new city, setting off on a UK road trip, going to a gig or festival or just generally working our way through life together. BLOG: https://www.simplyemma.co.uk/ FACEBOOK: https://www.facebook.com/SimplyEmmaBlog INSTAGRAM: https://www.instagram.com/simplyemmablog/
SimplyEmma's own profile description on YouTube

Are you SimplyEmma? Claim or remove this profile.

About SimplyEmma

Simply Emma is a UK-based travel and lifestyle creator who posts accessible travel vlogs, hotel and holiday reviews, and mobility product features from a wheelchair user's perspective. Per website pages, Emma founded the Simply Emma blog in 2014 and covers accessible hotels, glamping, city breaks, and live event reviews alongside the YouTube channel.

The channel has about 1,400 subscribers and a median of roughly 1,600 views per video, with 41 videos in total. The audience is estimated to be mostly UK-based adults interested in disability travel and accessibility. These figures are estimates and not confirmed by the creator.

Brands in accessibility, accessible accommodation, travel services, and mobility products may find the channel a fit. At an estimated $20 to $35 CPM, versus typical paid ad CPMs of $10 to $30, the value depends on whether the niche audience is a close match for the product.

Written from SimplyEmma's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. SimplyEmma can edit or remove this page at any time.

Questions about SimplyEmma

How much does Simply Emma charge for a sponsored video?

Based on the channel's median views, Simply Emma's sponsored integrations are estimated at $150 to $250 per video. This is a rough estimate from public metrics, and the actual rate should be confirmed directly with the creator.

What does Simply Emma post about on YouTube?

Simply Emma posts accessible travel vlogs, hotel and glamping reviews, day trip guides, and mobility product features, all from a wheelchair user's perspective. Content focuses mainly on Scotland, the UK, and occasional trips abroad.

How do I contact Simply Emma for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, and the creator's website also lists a contact page for work enquiries.

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