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Sinica Podcast, hosted by Kaiser Kuo, is a weekly discussion of current affairs in China with journalists, writers, academics, policymakers and business people. The show has 562 episodes since 2010, released about every eight days, with a median length of about 75 minutes. Estimated downloads are 2,000 to 8,000 per episode. The indicated rate is $40 to $200 per episode.

Why brands sponsor Sinica Podcast

Long-running China analysis show with a loyal, high-rated expert audience

  • Over 560 episodes since 2010 with 615 Apple ratings averaging 4.6 stars
  • Guests include academics, journalists, policymakers and business leaders
  • Listeners are drawn to in-depth discussion of China's politics, economy and technology
Best forB2B and professional serviceseducation and research toolsbusiness travel and finance
Watch forPolitically charged subject matter may not suit brands wanting lighthearted or general-consumer placements.

Brand fit report

Content

Topics, IAB taxonomy
News and Politics60%
Business and Finance25%
Technology and Computing10%
Books and Literature5%
Formats
interview, co-hosted discussion, expert roundtable
Tone
analytical, measured
Language
English
Production
Clean, edited audio
Typical length
60 to 90 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 60%: 615 Apple ratings places the show in the 50 to 200 band, which maps to 2,000 to 8,000 downloads per episode; the show is over five years old, 562 episodes, weekly cadence, mid-length episodes, Podcast Index popularity 9, and no named sponsors.
Audience asks abouthow China's policies affect the United States and Europewhat the US-China rivalry means for technology and AIhow China's economy and governance actually work
Age
10%18-24
30%25-34
25%35-44
35%45+
Gender
30%women
70%men
Countries
🇺🇸 United States40%
China15%
🇬🇧 United Kingdom10%
🇨🇦 Canada8%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicshigh

Family friendly
Explicit flag is 0 and episode titles cover geopolitics, technology and history with no adult content; political content is the defining focus of the show.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 66 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence38 / 50
Activity Episodes in the last 90 days, weekly is full marks16 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 10 days ago, a new one about every 8 days.

A weekly discussion of current affairs in China with journalists, writers, academics, policymakers, business people and anyone with something compelling to say about the country that's reshaping the world. Hosted by Kaiser Kuo.
Sinica Podcast's own show description from the podcast feed

Do you make Sinica Podcast? Claim or remove this page.

About Sinica Podcast

Sinica Podcast is a weekly discussion of current affairs in China, hosted by Kaiser Kuo according to the show's Art19 feed and website. Episodes feature journalists, writers, academics, policymakers and business people, and run a median of about 75 minutes. The feed lists 562 episodes since April 2010, released roughly every eight days.

Apple Podcasts shows 615 ratings with an average of 4.6 out of 5, and the show is listed in the Politics, News and Business genres. Listeners are estimated, not reported, to be mostly in the United States and China, with a skew toward professionals and readers of international affairs, and the estimated downloads are 2,000 to 8,000 per episode.

No sponsors are visible in the feed. At an estimated $18 to $25 per 1,000 downloads, a host-read mid-roll would be worth roughly $40 to $200 per episode. This suits professional services, education and business-focused brands seeking a serious, engaged audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Sinica Podcast can edit or remove this page at any time.

Questions about Sinica Podcast

How much does Sinica Podcast charge for a podcast sponsorship?

Based on an estimated 2,000 to 8,000 downloads per episode, a host-read mid-roll is indicated at roughly $40 to $200 per episode. Actual pricing depends on the show's own terms.

What is Sinica Podcast about?

Sinica Podcast is a weekly discussion of current affairs in China, with guests including journalists, academics, policymakers and business people. Episodes cover politics, economics, technology and history.

How do I contact Sinica Podcast about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked directly.