SIPA
SIPA (@sipavideo) is a US channel run by the Structural Insulated Panel Association, publishing educational videos on building with structural insulated panels (SIPs). It has about 7,600 subscribers, a median of 332 views per video and roughly 27 uploads a year. Its rate range is $150 to $250 per video, reflecting its small audience.
Reach builders and homebuyers already researching structural insulated panels
- Median of 332 views per video, with a top recent video at 1,800 views
- 27 uploads in the past 365 days keeps the channel active
- Audience is 85 percent United States, matching a domestic building materials buyer
Brand fit report
Content
- Formats
- educational explainer, panel roundtable recording, short tip clip
- Tone
- informative, practical
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds for Shorts, 5 to 60 minutes for long-form
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- building materials
- Affiliate links
- No
Recent videos promote the Structural Insulated Panel Association and its SIP Builder Best Practices brochures, which is association promotion rather than a paid sponsorship.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is technical construction education with no flagged material in the recent titles.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 10 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Real Builders & Real Answers Roundtable for Structural Insul · 323 views
▶Real Builders & Real Answers Roundtable for Structural Insul · 294 views
▶Real Builders & Real Answers Roundtable: Why Smart Builders · 269 viewsLast three uploads, latest 2 days ago.
Videos on saving time, money and energy by building with structural insulated panels (SIPs) brought to you by the Structural Insulated Panel Association Facebook: https://www.facebook.com/sipsbuildbetter LinkedIn: https://www.linkedin.com/company/structuralinsulatedpanels/ Instagram: https://www.instagram.com/sipsbuildbetter/ X: https://x.com/SIPAtweets
About SIPA
SIPA is the YouTube channel of the Structural Insulated Panel Association, based in the United States. It posts educational explainers on building with structural insulated panels, including walls, roofs, plumbing, electrical and crew sizing, usually with building science educator Al Cobb. Roundtables and short clips make up most of the output, with about 27 uploads over the past year.
The audience appears to be mostly homebuilders, contractors and people planning an energy-efficient home. These are estimates based on video topics and the channel's trade focus, not verified analytics. Engagement is light, with a median of 332 views per video and a like rate near 1.6 percent.
Brands who sell construction products to builders may find this channel useful for niche visibility. Sponsored integrations are estimated at $150 to $250 per video, or $20 to $35 CPM on the median view count, which compares with $10 to $30 CPM on typical paid ads.
Written from SIPA's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. SIPA can edit or remove this page at any time.
Questions about SIPA
How much does SIPA charge for a sponsored video?
SIPA's estimated rate is $150 to $250 per video, based on its median of 332 views at $20 to $35 per 1,000 views. The channel is run by an industry association and has no paid sponsorships in its recent history, so the rate is an estimate.
What does SIPA post about on YouTube?
SIPA posts educational videos on structural insulated panels, covering walls, roofs, plumbing, electrical installation, sizing and crew requirements. Most videos feature building science educator Al Cobb, and there are also roundtable recordings for builders.
How do I contact SIPA for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, and SIPA's channel links include its official website, sips.org.