Starbooked

Si Slays & Azé TV (@sislaysandazetv) is a YouTube channel run by Sierra and Azé, Black women mental health and wellness advocates. The channel has about 24,600 subscribers and a median of roughly 1,100 views per video, posting around one video a week, with a 10 to 15 second Shorts share kept low. Sponsored rates run about $150 to $250 per video.

Why brands book Si

Engaged Black women audience for natural hair and wellness brands

  • Median of about 1,100 views per video across the last 30 uploads.
  • Engagement rate near 4.4%, with like rate about 4.2%.
  • Channel has about 24,600 subscribers and 613 total videos since 2020.
Best fornatural hair careself-care and wellness products
Watch forMedian views are modest and the channel has no disclosed brand deal history.

Brand fit report

Content

Topics, IAB taxonomy
Hair Care55%
Beauty15%
Health15%
Lifestyle15%
Formats
routine tutorials, transformation videos, vlogs, Shorts-style clips
Tone
warm, encouraging
Language
English
On camera
Yes, talking head
Production
Phone, natural light
Typical length
1 to 8 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Engagement4.4%
Likes and comments per view on recent videos
Audience asks abouthow to grow natural 4C hair fasterwhich hair products to use for length retentionhow to care for braids and wash-day routines
Age
30%18-24
40%25-34
20%35-44
10%45+
Gender
85%women
15%men
Countries
🇺🇸 United States75%
🇬🇧 United Kingdom5%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
hair care, wellness
Affiliate links
No

One short video, 'Balancing business & wellness is no joke but that's why I love @curehydration #curehydration #ad', is labeled #ad, but the brand is not otherwise named across the sampled videos.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Titles such as 'Black Mothers Matter #blacklivesmatters' and 'If you care about black women, watch this video #mentalhealth' carry social-justice framing, which some brands may treat as a political-adjacent topic.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube25k1.1k18

Benchmark score: 29 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers6 / 50
Activity Uploads in the last 90 days18 / 30
Reach Followers on the main platform5 / 20

Recent videos

Last three uploads, latest 16 days ago.

Si Slays & Aze TV Hey lovelies 💕 We are Sierra & Azé THOSE Multi-Talented Black Girls. Mainly, we are mental health wellness advocates, as we have a mental health wellness business and brand via sierraespeaks.com and our blog justforblackgirls.com that both promotes self-care, self-love, and healing for black women, and the black community as a whole. Recognized in 2021 by Rihanna’s SavageX Fenty as SavageXFenty Game Changers for our radical mental health wellness work, direct mutual aid project via Patreon.com/itsinthestars that helps Black women & Black queer Womxn who struggle with thei
Si Slays & Azé TV's own profile description on YouTube

Are you Si Slays & Azé TV? Claim or remove this profile.

About Si Slays & Azé TV

Si Slays & Azé TV is a YouTube channel run by Sierra and Azé, who describe themselves as mental health and wellness advocates for Black women. The channel posts natural hair care routines, hair growth tutorials, beauty and skin care content, fashion tips, and vlogs, with most videos between one and eight minutes long. Their website sierraespeaks.com and blog justforblackgirls.com, as the creators describe them, promote self-care and healing for Black women.

Based on channel data, the audience appears to be mostly women aged roughly 18 to 34, concentrated in the United States. These audience figures are estimates from channel signals, not verified analytics. Upload pace is about one video per week, with a median of roughly 1,100 views per video and an engagement rate near 4.4 percent.

Sponsored integrations are estimated at $150 to $250 per video, which is a Starbooked rate range derived from median views. That works out to a CPM of about $20 to $35 per 1,000 views, compared with the $10 to $30 typical for paid ads. Brands in hair care and wellness who want a community-driven audience should consider booking them.

Written from Si Slays & Azé TV's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Si Slays & Azé TV can edit or remove this page at any time.

Questions about Si

How much does Si Slays & Azé TV charge for a sponsored video?

Starbooked estimates a sponsored integration at about $150 to $250 per video, based on the channel's median views of roughly 1,100 per video. Exact rates depend on the integration format and must be agreed directly with the creators.

What does Si Slays & Azé TV post about on YouTube?

The channel focuses on natural hair care, hair growth routines, braid and wash-day tutorials, beauty and skin care, and mental health and self-care for Black women. Videos are mostly low-production, on-camera, and run from under one minute to about eight minutes.

How do I contact Si Slays & Azé TV for a brand deal?

Contact details for the creators unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.