Siva Mayam
Siva Mayam (@sivamayam) is a Singapore-based Urumi Melam drumming group that posts performance recordings, festival clips and short mashups on YouTube. The channel has about 3,770 subscribers and a median of 207 views per video, with roughly 27 uploads in the past year. Sponsored integration rate: $150 to $250 per video, as the median views fall below the threshold for the standard formula.
Reach Tamil-speaking festival audiences through live urumi melam performance content
- Median of 207 views per video, with a p90 of 1,122 views across recent uploads
- Roughly 27 uploads in the past 365 days, mostly festival and performance recordings
- Zero sponsored content to date, so a first brand integration would stand out
Brand fit report
Content
- Formats
- live performance recordings, festival documentation, short mashup clips
- Tone
- devotional, rhythmic
- Language
- TA
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- under 60 seconds to 5 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content consists of religious festival and music performance recordings with no flagged material.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 8 / 100
Public rule, same for everyone. How it works.
Recent videos
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▶Last three uploads, latest 168 days ago.
SIVA MAYAM URUMI MELAM ( Singapore ) https://youtu.be/mFXW-eAj07c FB: https://www.facebook.com/sivamayamurumimelam IG: https://www.instagram.com/siva_mayam_um/
About Siva Mayam
Siva Mayam is a Singapore-based urumi melam drumming group, operating a YouTube channel with about 3,770 subscribers and roughly 1.4 million lifetime views. The channel posts live performance recordings, festival documentation and short mashup clips, mostly in Tamil, with a strong focus on Hindu temple festivals such as Thaipusam and Panguni Uthiram. Uploads are irregular, averaging about 27 videos over the past year, and none in the last 90 days.
Estimated viewers are Tamil-speaking South Asians in Singapore and Malaysia, along with diaspora audiences elsewhere. The median video draws about 207 views, and the channel shows no sponsored content so far. Estimated rates are $150 to $250 per video. That works out to a CPM of roughly $20 to $35 per 1,000 views, compared with $10 to $30 for paid ads, but this is a small, culturally specific audience.
This creator suits event organizers, cultural and festival promoters, and Tamil-language music or instrument brands seeking a targeted community audience.
Written from Siva Mayam's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Siva Mayam can edit or remove this page at any time.
Questions about Siva
How much does Siva Mayam charge for a sponsored video?
Based on the channel's median of 207 views per video, the estimated sponsored rate is $150 to $250 per video. This is the minimum floor, since the standard per-view formula would produce a lower figure. Rates are estimates derived from public channel data.
What does Siva Mayam post about on YouTube?
Siva Mayam posts urumi melam drumming performances, Hindu festival recordings such as Thaipusam and Panguni Uthiram, and short mashup clips. Most content is in Tamil and features live performances filmed at temples and cultural events in Singapore and Malaysia.
How do I contact Siva Mayam for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked, so check the profile for availability before reaching out.