SKIMS (@skims), a US underwear, shapewear and loungewear brand, runs a YouTube channel with about 60,200 subscribers and 38.7 million total views. It posts roughly 31 videos a year, mostly under 20-second Shorts, with median views near 11,800. Sponsored integration pricing is about $150 to $250 per video.
Brand channel with 38.7 million views for fashion and lingerie placements
- Latest 30 videos average about 12,000 median views, with one launch reaching 4.5 million views.
- Uploads run about 31 per year, with frequent collection drops that keep the feed active.
- Sponsored rate estimate of $150 to $250 per video is low for a brand-owned channel with this reach.
Brand fit report
Content
- Formats
- product reveal Shorts, celebrity campaign clips, collection launch teasers
- Tone
- polished, promotional
- Language
- English
- On camera
- Yes, talking head
- Production
- Studio quality
- Typical length
- under 30 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- shapewear, loungewear, underwear, activewear
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel is the brand's own product channel, with product and collaboration launches such as 'Cactus Plant Flea Market x SKIMS' (November 2025).
Suitability GARM Brand Safety Floor + Suitability
Lingerie and intimate apparel are shown in product videos, such as 'Kim Kardashian wears SKIMS Liquid Organza Wrap Sleep Set', which warrants an adult-content review for some placements.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 39 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Ludovic de Saint Sernin x SKIMS · 3.9k views
▶Introducing Ludovic de Saint Sernin X SKIMS - drops October · 2.8k views
▶Lonnie Hawkins for SKIMS Mens · 5.3k viewsLast three uploads, latest 15 days ago.
Shop SKIMS now at SKIMS.COM SKIMS is a solutions-oriented brand creating the next generation of underwear and loungewear. Follow us on social: Instagram: https://instagram.com/skims TikTok: https://www.tiktok.com/@skims Twitter: https://twitter.com/skims Facebook: https://facebook.com/skimsbody Pinterest: https://pinterest.com/skimsbody/
About SKIMS
SKIMS (@skims) is a US brand of underwear, shapewear and loungewear, and its YouTube channel is the brand's own product channel. The channel has about 60,200 subscribers and 38.7 million total views. It posts mainly short product reveals and campaign clips under 30 seconds, with about 31 uploads in the last year. Median views sit near 11,800 and the channel's most-viewed video reached about 4.5 million views.
The audience is estimated to be mostly English-speaking US shoppers, skewing toward women aged 25 to 34, based on the content type and channel topics. Viewers are likely shoppers looking for release dates, product availability and sizing. Confidence in these demographics is low because no audience data is available.
Brand work is largely the company's own collections and celebrity or collaboration campaigns. Sponsored integration would be estimated at $150 to $250 per video, which is roughly $12 to $20 per 1,000 median views under the Shorts rule, compared with typical paid-ad CPMs of $10 to $30. Brands looking for a fashion awareness placement may find the channel useful, but it is not a creator to book for independent endorsement.
Written from SKIMS's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. SKIMS can edit or remove this page at any time.
Questions about SKIMS
How much does SKIMS charge for a sponsored video?
Based on the Starbooked rate rule for Shorts-heavy channels, a sponsored integration would be estimated at about $150 to $250 per video. This is an estimate from public metrics, not a published rate, and the channel is a brand-owned account.
What does SKIMS post about on YouTube?
SKIMS posts short product reveals, collection launches and celebrity or collaboration campaign clips, mostly under 30 seconds. Topics center on shapewear, loungewear, underwear and activewear, with a fashion focus.
How do I contact SKIMS for a brand deal?
Contact details for this channel unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, but this brand-owned channel may need to be approached through its official business channels.
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