Slack (@slackhq), a US business software company, publishes product tutorials, developer education and event content on YouTube. The channel has about 74,600 subscribers, roughly 60 million total views and a median of about 1,000 views per video, with around 50 uploads a year. Rates are $20 to $35 per 1,000 median views for long-form content and $4 to $8 per 1,000 for Shorts. It is a brand's own channel, not a creator.
Corporate developer channel for B2B software brands targeting technical buyers
- About 74,600 subscribers and 60.7 million lifetime views
- Median of about 1,000 views per video, with 24% of uploads as Shorts
- Around 50 uploads in the last 365 days, a steady developer tutorial cadence
Brand fit report
Content
- Formats
- product tutorial, event recap, short explainer
- Tone
- instructional, promotional
- Language
- English
- On camera
- Yes, talking head
- Production
- Studio quality
- Typical length
- under 60 seconds for Shorts, 8 to 12 minutes for tutorials
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- business software
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos. The channel promotes Slack's own products, such as "The Official Slack MCP Plugin | Slack".
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Corporate product and developer content with no flagged material in the recent titles.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 75k | 1k | 21 |
Benchmark score: 38 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Magicians at Work | @rpn and @Slackhq · 23k views
▶Slack School | How to Use MCP in Slack · 447 views
▶Slack | The Front Door to the Agentic Enterprise · 4k viewsLast three uploads, latest 3 days ago.
Slack is the collaboration hub that brings the right people together with all the right information and tools to get work done. Launched in 2014, Slack is the fastest-growing business application in history. Millions of people around the world use Slack to connect their teams, unify their systems, and drive their business forward. From Fortune 100 companies to corner markets, Slack helps people communicate better. Learn more at https://slack.com
About Slack
Slack's YouTube channel, @slackhq, is run by the US business software company Slack. It publishes product tutorials, developer education series such as Slack School, event recaps and short explainers. The channel has about 74,600 subscribers and a median of roughly 1,000 views per video, with about 50 uploads over the past year.
Viewers are likely developers, IT staff and team leads evaluating or building on the Slack platform. The audience is estimated, not measured. The channel carries no sponsorships and promotes Slack's own products.
Brands should not expect a sponsorship from this channel. The rate rule would put a paid integration at $20 to $35 per 1,000 median views, or about $20 to $35 per video, which is comparable to paid ads at $10 to $30 CPM. Partners of Slack's ecosystem may find this channel more useful for product-adjacent placements.
Written from Slack's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Slack can edit or remove this page at any time.
Questions about Slack
How much does Slack charge for a sponsored video?
Slack's channel has no sponsored content. Under the Starbooked rate rule, a paid integration would be $20 to $35 per 1,000 median views, roughly $20 to $35 per video at about 1,000 median views. Contact details unlock on Starbooked for $0.80.
What does Slack post about on YouTube?
Slack posts product tutorials, the Slack School developer series, event recaps from Dreamforce and Dev Day, and short explainers about AI agents, the Slack CLI and workflow automation. Most content is aimed at developers and business software buyers.
How do I contact Slack for a brand deal?
Contact details for this channel unlock on Starbooked for $0.80. Because it is a corporate brand channel rather than a creator account, partnership requests usually go through Slack's business channels instead of a creator booking.
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